Nverhong Guihualinzang ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມເຫຼົ້າ by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2023
Nverhong Guihualinzang ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມເຫຼົ້າ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #144973The Design
About Nverhong Guihualinzang ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມເຫຼົ້າ
Shaoxing Nverhong Winery Co., Ltd ມີປະຫວັດສາດອັນຍາວນານ. ສ້າງຕັ້ງຂຶ້ນໃນປີ 1919, ມັນເປັນຕົວແທນຂອງ Huangjiu. ມັນຕັ້ງຢູ່ໃນ Shangyu Dongguan, ເມືອງ Shaoxing, ແຂວງ Zhejiang. ມັນແມ່ນ ໜຶ່ງ ໃນບັນດາວິສາຫະກິດທີ່ເປັນກະດູກສັນຫຼັງຂອງອຸດສາຫະ ກຳ Huangjiu ໃນປະເທດຈີນແລະເປັນຮອງປະທານຂອງສາຂາຂອງສະມາຄົມອຸດສາຫະ ກຳ ເຫຼົ້າຈີນ. Nuerhong Huangjiu ຖືກຕົ້ມດ້ວຍເຂົ້າໜຽວສີຂາວທີ່ດີທີ່ສຸດ, ມີສີທີ່ຈະແຈ້ງແລະໂປ່ງໃສ, ມີຄວາມອ່ອນໂຍນແຕ່ອຸດົມສົມບູນ. ລົດຊາດແລະກິ່ນຫອມທີ່ເຂັ້ມແຂງແລະຍາວນານ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Nverhong Guihualinzang ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Nverhong Guihualinzang ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Nverhong Guihualinzang ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມເຫຼົ້າ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
- Dimensions & Packaging
- 125X117X320mm
- Tags
- Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
- Production Technology
- In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
- Design Challenge
- At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
- Research
- The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
- Inspiration
- With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
- Project Duration
- 2021.6-2022.3
- Operation Flow
- The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
- Team Members
- Wen Liu
Xianguo Wang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
