Yunnan Baiyao ບັນຈຸພັນຍາສີຟັນ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2023
Yunnan Baiyao ບັນຈຸພັນຍາສີຟັນ
by Tiger Pan
Client: Yunnanbaiyaogroup Co., Ltd
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #145832The Design
About Yunnan Baiyao ບັນຈຸພັນຍາສີຟັນ
ຢຸນນານໄປ້ຢາວ (Yunnan Baiyao) ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຜະລິດຕະພັນຢາສີຟັນສຳລັບເດັກນ້ອຍ. ຕົວລະຄອນຂອງແບຣນແມ່ນເມກນ້ອຍ, ໄດ້ຮັບແຮງບັນດານໃຈຈາກຊື່ຂອງແບຣນ ເຊິ່ງຄຳວ່າ "ຢຸນ" ໝາຍເຖິງເມກ. ຕົວລະຄອນນີ້ປາກົດຂຶ້ນດ້ວຍການສະແດງອອກທາງໜ້າທີ່ແຕກຕ່າງກັນເພື່ອສະທ້ອນເຖິງຊ່ວງອາຍຸທີ່ແຕກຕ່າງກັນ. ພາບປະກອບແມ່ນແຕ້ມໃນສະໄຕລ໌ຮູບແຕ້ມຂອງເດັກນ້ອຍ ເພື່ອດຶງດູດຄວາມສົນໃຈຂອງແມ່ໆເມື່ອວາງຢູ່ເທິງຊັ້ນວາງສິນຄ້າ. ກ່ອງບັນຈຸພັນສາມາດວາງໄດ້ທັງແບບນອນແລະແບບຕັ້ງເທິງຊັ້ນວາງ, ແລະກ່ອງລົດຊາດສະຕໍເບີຣີເມື່ອນຳມາລວມກັນຈະປະກອບເປັນຮູບພາບໝາກສະຕໍເບີຣີຂະໜາດໃຫຍ່. ບັນຈຸພັນນີ້ຜະລິດຈາກວັດສະດຸ PLA ເຊິ່ງສາມາດຍ່ອຍສະຫຼາຍໄດ້ພາຍໃນໄລຍະເວລາສອງເຖິງສິບເດືອນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Yunnan Baiyao ບັນຈຸພັນຍາສີຟັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Yunnan Baiyao ບັນຈຸພັນຍາສີຟັນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Yunnan Baiyao ບັນຈຸພັນຍາສີຟັນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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