Giossa ການຫຸ້ມຫໍ່ເຫລົ້າ by Gentlebrand is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2023
Giossa ການຫຸ້ມຫໍ່ເຫລົ້າ
by Gentlebrand
Client: Gentlebrand
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
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The Design
About Giossa ການຫຸ້ມຫໍ່ເຫລົ້າ
Giossa ເປັນຂວດແກ້ວຊັ້ນນໍາສໍາລັບເຫຼົ້າແວງປະກາຍ Prosecco. ດ້ວຍການອອກແບບນີ້, Gentlebrand ເຄົາລົບອານາເຂດຂອງຕົນແລະເນີນພູ Valdobbiaden, ເປັນສ່ວນຫນຶ່ງຂອງ Unesco. ແຮງບັນດານໃຈມາຈາກສວນອະງຸ່ນໂດຍກົງ, ສະແດງໃຫ້ເຫັນຢ່າງຈະແຈ້ງຢູ່ເທິງຂວດດ້ວຍການແກະສະຫຼັກຂອງໃບ, ກິ່ງງ່າ ແລະໝາກອະງຸ່ນທີ່ເຮັດໃຫ້ແກ້ວມີເອກະລັກສະເພາະ. ທຸກໆລາຍລະອຽດຖືກຄິດຢ່າງລະມັດລະວັງເພື່ອຮັບປະກັນຄວາມເປັນໄປໄດ້ຈາກຈຸດອຸດສາຫະກໍາແລະດ້ານວິຊາການ, ໂດຍບໍ່ມີການປະນີປະນອມຄວາມງາມ. ຊື່ Giossa ມີຕົ້ນກໍາເນີດມາຈາກພາສາ Venetian ແລະຫມາຍຄວາມວ່າການຫຼຸດລົງ, ຈື່ຈໍາ grapes ເຮັດນ້ໍາຕົກ shining ໃນແສງແດດໃນຕອນເຊົ້າ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Giossa ການຫຸ້ມຫໍ່ເຫລົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Giossa ການຫຸ້ມຫໍ່ເຫລົ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Giossa ການຫຸ້ມຫໍ່ເຫລົ້າ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Giossa is a premium glass bottle for Prosecco sparkling wine. A packaging concept developed around the local territory: the bottle seems wrapped by vine branches like if it’s coming out from the vineyard, representing the quality and origin of Prosecco. The strong bond with the territory and nature is reinforced by the label and its wood-like effect resulting from a careful choice of papers, that don’t get wet thus keeping the bottle premium look and feel.
- Dimensions & Packaging
- Bottle: Capacity 750ml, Height 295mm, Diameter 96,4mm with a glass weight of 754g.
Closure: cork material, standard dimensions for a sparkling wine bottle.
Label: paper material, offset printing technology and metal foil finishing.
Capsule: polilaminate (Aluminium and polietilene). - Tags
- Bottle Design, Glass Bottle, Packaging, Sparkling Wine Bottle, Premium Packaging, Label Design, Prosecco, Vineyard
- Production Technology
- The model has been made following the standard technical design process, starting from an initial handmade sketch till the modelling with a 3D CAD. The chosen material is glass and the production technology is the standard one for bottle glass manufacturing: a melted glass drop is blown in a mold getting the final container with the related decorations. The label is made of different papers (one with a wood effect) and is printed with offset technology to guarantee the best finishing quality.
- Design Challenge
- The biggest challenge of this design was the engineering of the bottle 3D model. Graphic elements recalling the vineyards with very little decorations like leaves, branches, birds, grapes, were applied to the container ensuring a tridimensionality effect.
- Research
- Gentlebrand started with the study of the Prosecco wine tradition and bond with the territory, with the objective to create a packaging able to communicate its heritage and story. The research involved the analysis of wine magazines and interviews of wine experts and wineries. All the collected data were used by the designers to create the storytelling behind the concept. Moreover, the design meets the technical requirements of the local wine producers.
- Inspiration
- With Giossa Gentlebrand pays homage to its territory and the Valdobbiadene hills, part of Unesco. The inspiration comes directly from the vineyard, clearly represented on the bottle with engravings that make the bottle unique. Every detail is carefully thought to ensure the feasibility from an industrial and technical point of view, without compromising the aesthetics. Giossa name originates from Venetian dialect and means drop, recalling dew-making grapes shining in the morning sun.
- Project Duration
- The project started middle of 2021 in Gentlebrand company based in San Vendemiano and was finalized in order to be exposed at the Drinktec tradeshow in Munich in September 2022, where technical experts in the beverage industry from all over the world could appreciate the aesthetical and technical features of Giossa bottle design.
- Operation Flow
- Giossa design incorporates different process technologies like the production of a glass bottle with complex decorations, a label made of high-quality premium papers and eye-catching graphics. It’s made with modern production techniques to obtain a unique design linked to the territory and heritage of the wine.
- Patents
- Patented. 8700512. Gentlebrand. 2021. EUIPO (European Community)
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