Nutrili ຍີ່ຫໍ້ອາຫານເສີມ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2023
Nutrili ຍີ່ຫໍ້ອາຫານເສີມ
Client: Nutrili
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #147623The Design
About Nutrili ຍີ່ຫໍ້ອາຫານເສີມ
ອາຫານເສີມທີ່ມີລົດຊາດ, ຜົນປະໂຫຍດທີ່ບໍ່ສາມາດປະຕິເສດໄດ້. Nutrili ແມ່ນທັງຫມົດກ່ຽວກັບການນໍາເອົາການເສີມທີ່ມີຄຸນນະພາບສູງ, ທໍາມະຊາດແລະຍືນຍົງ. Cansu Dagbagli Ferreira ໄດ້ຖືກມອບຫມາຍໃຫ້ສ້າງເອກະລັກຂອງຍີ່ຫໍ້ທີ່ເບິ່ງເຫັນແລະການອອກແບບການຫຸ້ມຫໍ່. ເອກະລັກທາງສາຍຕາ embodies ຈິດໃຈໄວຫນຸ່ມແລະທັນສະໄຫມຂອງຍີ່ຫໍ້, ດ້ວຍວິທີການກ້າຫານຂອງຕົນ. ໂດຍລວມແລ້ວ, ມັນເປັນການສະທ້ອນເຖິງເອກະລັກ ແລະຄຸນຄ່າຂອງຍີ່ຫໍ້. ການອອກແບບການຫຸ້ມຫໍ່ແມ່ນບໍ່ພຽງແຕ່ເປັນທີ່ດຶງດູດໃຈ, ແຕ່ຍັງໄດ້ຄິດສ້າງສັນເພື່ອດຶງດູດຜູ້ຊົມໃຊ້ເປົ້າຫມາຍ. ການນໍາໃຊ້ສີທີ່ສົດໃສແລະການພິມຕົວພິມໃຫຍ່ສື່ສານຂອງຍີ່ຫໍ້ໄດ້ສຸມໃສ່ການສ່ວນປະກອບທີ່ບໍລິສຸດແລະສະອາດ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Nutrili ຍີ່ຫໍ້ອາຫານເສີມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Nutrili ຍີ່ຫໍ້ອາຫານເສີມ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Nutrili ຍີ່ຫໍ້ອາຫານເສີມ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!
Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality. - Dimensions & Packaging
- Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm - Tags
- supplements, vitamins, collagen, label, packaging, design
- Production Technology
- Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom - Design Challenge
- The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.
In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area. - Inspiration
- Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
- Project Duration
- 3 months, Istanbul & Dubai
- Operation Flow
- Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
- Team Members
- Designer: Cansu Dagbagli Ferreira
- Image Credits
- Photography: Lara Zankoul + Büşra Sarıoğlu
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