Plant Professor ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນອາຫານ by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2023
Plant Professor ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນອາຫານ
by Hangzhou Chancemate Tech Corp.
Client: Shanghai Jiashang Information Technology Co., LTD
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #149013The Design
About Plant Professor ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນອາຫານ
Plant Professor ແມ່ນຊຸດບັນຈຸພັນສຳລັບແບຣນອາຫານທີ່ເຮັດຈາກພືດ ເຊິ່ງມຸ້ງເປົ້າໝາຍໄປທີ່ຜູ້ບໍລິໂພກໜຸ່ມສາວໃນເມືອງໃຫຍ່ຂອງປະເທດຈີນ. ຊຸດຜະລິດຕະພັນນີ້ຄອບຄຸມເຖິງເກ້ຍວເບົາໆ, ເຢລລີ້ ແລະ ກາເຟ. ຮູບແບບພາບແບບແປນຮາບໄດ້ເຊື່ອມໂຍງທັງໝົດຊຸດຜະລິດຕະພັນເຂົ້າກັນ ພ້ອມທັງລວມເອົາຂໍ້ມູນສ່ວນປະກອບ ແລະ ແຄລໍຣີ່ເຂົ້າໄວ້ໃນລະບົບການລະບຸຕົວຕົນອັນດຽວກັນ. ລວດລາຍທີ່ເປັນຮູບຮ່າງ ແລະ ກຣາຟິກແບບນາມມະທຳ ຖືກຈັດວາງໃນລຳດັບທີ່ຫຼວມໆຢ່າງຕັ້ງໃຈ ເພື່ອສ້າງບັນຍາກາດທີ່ຜ່ອນຄາຍ. ປ້າຍສະຫຼາກທາງໜ້າສະແດງໃຫ້ເຫັນຊື່ແບຣນ, ຜະລິດຕະພັນ ແລະ ອັດຕາສ່ວນຂອງສ່ວນປະກອບ. ກ່ອງທີ່ມີຂະໜາດກະທັດຮັດເຮັດຈາກເຈ້ຍທີ່ສາມາດນຳກັບມາໃຊ້ໃໝ່ໄດ້ ໂດຍໃຊ້ວັດສະດຸພິມທີ່ເປັນມິດຕໍ່ສິ່ງແວດລ້ອມ ແລະ ສາມາດໃສ່ຖົງໄດ້ຢ່າງງ່າຍດາຍ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Plant Professor ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນອາຫານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Plant Professor ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນອາຫານ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Plant Professor ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນອາຫານ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
- Dimensions & Packaging
- Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm - Tags
- Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
- Production Technology
- Recyclable paper, environmentally friendly printing materials
- Design Challenge
- The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
- Research
- The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
- Inspiration
- Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
- Project Duration
- The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
- Operation Flow
- The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
- Team Members
- Jin Xie
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