Animate ການຫຸ້ມຫໍ່ by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2023
Animate ການຫຸ້ມຫໍ່
Client: Yin Bao Pet Health Enterprise Co., Ltd.
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #149311The Design
About Animate ການຫຸ້ມຫໍ່
ສັດຖືກອອກແບບເພື່ອຕອບສະໜອງແມວ' ທໍາມະຊາດທີ່ຢາກຮູ້ຢາກເຫັນແລະຄວາມຮັກສໍາລັບການຂຸດຄົ້ນ, ເຊິ່ງສະທ້ອນໃຫ້ເຫັນຢູ່ໃນການຫຸ້ມຫໍ່ຂອງຍີ່ຫໍ້. ການຫຸ້ມຫໍ່ສີ macaron ບໍ່ພຽງແຕ່ດຶງດູດສາຍຕາເທົ່ານັ້ນແຕ່ເນື້ອໃນຍັງເຮັດມາຈາກສ່ວນປະກອບທໍາມະຊາດທີ່ສົ່ງເສີມສຸຂະພາບແລະສຸຂະພາບໂດຍລວມຂອງແມວ. ການນໍາໃຊ້ຮູບແຕ້ມທີ່ມີສີສັນທີ່ກ້າຫານແລະສົດໃສເຮັດໃຫ້ການຫຸ້ມຫໍ່ Animate ເປັນເອກະລັກ, ເຮັດໃຫ້ມັນແຕກຕ່າງຈາກຜະລິດຕະພັນອາຫານແມວອື່ນໆທີ່ປົກກະຕິແລ້ວມີຮູບພາບຂອງແມວ. ມັນສາມາດກໍານົດຜູ້ຊື້ໄດ້ງ່າຍດ້ວຍສູດທີ່ເຫມາະສົມສໍາລັບແມວຂອງພວກເຂົາ, ເຊັ່ນດຽວກັນກັບຄວາມຕ້ອງການທີ່ເຫມາະສົມກັບແມວຂອງພວກເຂົາ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Animate ການຫຸ້ມຫໍ່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Animate ການຫຸ້ມຫໍ່ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Animate ການຫຸ້ມຫໍ່ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
- Dimensions & Packaging
- 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm - Tags
- Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
- Production Technology
- The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
- Design Challenge
- Due to the color different principles performed between screens and print out, we took time on selecting the colors.
- Research
- Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
- Inspiration
- Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
- Project Duration
- This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
- Operation Flow
- People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
- Patents
- Yin Bao Pet Health Enterprise Co., Ltd.
- Image Credits
- Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy
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