Nu Us ບັນຈຸພັນອາຫານເສີມ

Press Kit

Unique Properties

It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.

Dimensions & Packaging

Label is Width 163 mm x Height 60 mm

Tags

Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania

Production Technology

Screen printing

Design Challenge

The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.

Research

Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.

Inspiration

Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.

Project Duration

Started in August 2022 and finished February 2023 in Vilnius, Lithuania.

Operation Flow

Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.

Image Credits

Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)