Reshock Coffee ການຫຸ້ມຫໍ່ຜະລິດຕະພັນ by Weiche Wu is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2023
Reshock Coffee ການຫຸ້ມຫໍ່ຜະລິດຕະພັນ
by Weiche Wu
Client: Reshock Coffee
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #150344The Design
About Reshock Coffee ການຫຸ້ມຫໍ່ຜະລິດຕະພັນ
Reshock Coffee ເປັນຍີ່ຫໍ້ໄຕ້ຫວັນຈາກ Chiayi County. ຜູ້ກໍ່ຕັ້ງໄດ້ເລືອກເອົາເມັດກາເຟທີ່ມີຄຸນນະພາບດີທີ່ປູກຢູ່ໃນພູເຂົາ Ali, ແລະແນະນໍາພວກມັນໃຫ້ກັບໂລກ. ການອອກແບບຂອງ Reshock Coffee ໄດ້ຮັບແຮງບັນດານໃຈຈາກຄວາມງາມຂອງວິວຕາເວັນຂຶ້ນເທິງພູ. ໂລໂກ້ສະແດງໃຫ້ເຫັນບັນຍາກາດຂອງ vibes ທີ່ສວຍງາມນີ້. ກ່ອງຂອງຂວັນນໍາສະເຫນີການເດີນທາງຂອງການສະແດງອອກຂອງຕາເວັນຂຶ້ນ, ແລະຊອງພາຍໃນສະແດງໃຫ້ເຫັນລັກສະນະທໍາມະຊາດແລະວັດທະນະທໍາຈາກແຜ່ນດິນອັນມະຫາສານເຫຼົ່ານີ້. ໂດຍ unboxing ກ່ອງ, ທ່ານບໍ່ພຽງແຕ່ສາມາດຊີມກາເຟຄຸນນະພາບດີນີ້, ແຕ່ຍັງໄດ້ສໍາຜັດກັບເວລາທີ່ປະທັບໃຈນີ້ sunrise ຈາກພູເຂົາ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Reshock Coffee ການຫຸ້ມຫໍ່ຜະລິດຕະພັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Reshock Coffee ການຫຸ້ມຫໍ່ຜະລິດຕະພັນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Reshock Coffee ການຫຸ້ມຫໍ່ຜະລິດຕະພັນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
- Dimensions & Packaging
- 420 mm x 200 mm x 40 mm
- Tags
- coffee, packaging design, sunrise, Ali Mountain, Taiwan
- Production Technology
- The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
- Design Challenge
- Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
- Research
- Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
- Inspiration
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
- Project Duration
- The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
- Operation Flow
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time. - Patents
- Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021. - Team Members
- Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang - Image Credits
- Photographer: Weiche Wu
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