ຜົນງານ Chilled Milk Carton ໂດຍ Kazuo Fukushima and Haruka Takeuchi ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2023 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເຫຼັກບັນຈຸພັນ· 2023
Chilled Milk Carton
ໂດຍ Kazuo Fukushima and Haruka Takeuchi
ລູກຄ້າ: Meiji China Investment Co.,Ltd.
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #150429ການອອກແບບ
ກ່ຽວກັບ Chilled Milk Carton
ນົມສົດມີລົດຊາດສາມາດໃຫ້ງົວທີ່ລ້ຽງຢູ່ໃນສະພາບແວດລ້ອມທີ່ດີເທົ່ານັ້ນ. ແລະງົວແມ່ນບໍ່ເສຍຄ່າເພື່ອເຂົ້າເຖິງອາຫານປະສົມປະກອບດ້ວຍສານອາຫານທີ່ສົມດູນດີ. ການດົນໃຈແມ່ນງົວທີ່ມີຄຸນນະພາບສູງຂອງຜະລິດຕະພັນນີ້. ຄຸນນະພາບສູງສະແດງອອກໃນການພິມສີຄໍາ, ແລະຮູບແຕ້ມທີ່ແຕ້ມດ້ວຍມືສະແດງໃຫ້ເຫັນລົດຊາດຂອງທໍາມະຊາດ. ນອກຈາກນັ້ນ, ຫຍ້າຢູ່ໃນປາກງົວໄດ້ສະແດງອອກເຖິງສະພາບແວດລ້ອມການປັບປຸງພັນທີ່ດີ. ເຄື່ອງຫມາຍງົວທອງແມ່ນສັນຍາລັກຂອງຜະລິດຕະພັນນີ້. ແລະມັນເຫມາະສົມກັບຕະຫຼາດຈີນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
Chilled Milk Carton ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Chilled Milk Carton ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Chilled Milk Carton ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic - ແທັກ
- China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
- ເຕັກໂນໂລຊີການຜະລິດ
- Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process. - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
- ການຄົ້ນຄວ້າ
- Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market. - ແຮງບັນດານໃຈ
- Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
- ໄລຍະເວລາໂຄງການ
- The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
- ຂັ້ນຕອນການດຳເນີນງານ
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - ສິດທິບັດ
- Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
- ສະມາຊິກທີມ
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua - ເຄຣດິດຮູບພາບ
- Photographer: Zhu Jie
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
