Japanese Sake ການອອກແບບການຫຸ້ມຫໍ່ by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2023
Japanese Sake ການອອກແບບການຫຸ້ມຫໍ່
Client: Hasegawa Brewery Co.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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The Design
About Japanese Sake ການອອກແບບການຫຸ້ມຫໍ່
ນີ້ແມ່ນການອອກແບບ sake ພິເສດທີ່ສ້າງຂຶ້ນເພື່ອລະນຶກເຖິງຄົບຮອບ 180 ປີຂອງ Hasegawa Sake Brewery. 180 ປີແຫ່ງລົດຊາດ ແລະ ທັກສະແບບດັ້ງເດີມໄດ້ຮັບການສືບທອດມາແຕ່ລຸ້ນຄົນ, ແລະ ວົງການຕົ້ນໄມ້ໄດ້ຖືກນຳໃຊ້ເປັນຮູບພາບຕົ້ນຕໍເພື່ອສະແດງໃຫ້ເຫັນປະຫວັດສາດ ແລະ ອະນາຄົດ. ສີຂອງກ່ອງນອກທັງໝົດໄດ້ຮັບການດົນໃຈໂດຍການສີຫມຶກເພື່ອສະແດງເຖິງປະເພນີແລະຄວາມຫລູຫລາ. ໂລໂກ້ທີ່ລະນຶກແມ່ນພິມອອກດ້ວຍສີຄຳເພື່ອໃຫ້ກົງກັບຄອບຄົວຂອງໂຮງງານຜະລິດເບຍ. ແກ້ວພາຍໃນແມ່ນຮູບສີດໍາທີ່ກົງກັນຂ້າມ. ຄວາມຫຍາບຂອງຂວດສະແດງເຖິງນ້ໍາຫນັກຂອງປະເພນີແລະເຕັກໂນໂລຢີ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Japanese Sake ການອອກແບບການຫຸ້ມຫໍ່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Japanese Sake ການອອກແບບການຫຸ້ມຫໍ່ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Japanese Sake ການອອກແບບການຫຸ້ມຫໍ່ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
- Team Members
- Printing: Takakuwa Art Printing Co.
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