Not Always Fun ໂຄສະນາພິມ by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບສັງຄົມ Competition Category.

ເງິນສັງຄົມ· 2023

Not Always Fun ໂຄສະນາພິມ

by Squared

Client: Squared

A' Design Award ລະດັບເງິນ Winner in ສັງຄົມ Category

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The Design

About Not Always Fun ໂຄສະນາພິມ

ແຄມເປນໂຄສະນາມີຈຸດປະສົງເພື່ອຍົກສູງຄວາມຮູ້ກ່ຽວກັບໂຣກ Harlequin. ນີ້ແມ່ນໂຣກທີ່ມີຜົນກະທົບຕໍ່ລະບົບປະສາດອັດຕະໂນມັດແລະກ່ຽວຂ້ອງກັບການຂາດການເຫື່ອອອກແລະການໄຫຼຂອງຜິວຫນັງຢູ່ຂ້າງຫນຶ່ງຂອງໃບຫນ້າ. ອົງການດັ່ງກ່າວໄດ້ພັດທະນາຮູບແຕ້ມຮູບພາບທີ່ສໍາຄັນທີ່ອີງໃສ່ການສົມທົບການເປັນຕົວແທນທີ່ແຕກຕ່າງກັນຂອງ harlequin ມີຈຸດປະສົງເພື່ອສ່ອງແສງກ່ຽວກັບຄວາມບໍ່ສົມດຸນລະຫວ່າງການສະແດງຂອງລັກສະນະແລະຄວາມເປັນຈິງຂອງການດໍາລົງຊີວິດກັບໂຣກ Harlequin, ເນັ້ນຫນັກເຖິງຄວາມຕ້ອງການສໍາລັບຄວາມເຂົ້າໃຈແລະການປູກຈິດສໍານຶກຫຼາຍກວ່າເກົ່າ. ສະພາບ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Not Always Fun ໂຄສະນາພິມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Not Always Fun ໂຄສະນາພິມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Not Always Fun ໂຄສະນາພິມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared