Waggner Coffee ບັນຈຸພັນຄາເຟ by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2023
Waggner Coffee ບັນຈຸພັນຄາເຟ
Client: Wallrus Design Studio
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #151041The Design
About Waggner Coffee ບັນຈຸພັນຄາເຟ
Waggner Coffee ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບແບຣນຄາເຟຂອງເຢຍລະມັນ. ຖົງບັນຈຸໄດ້ຮັບການແຕ້ມດ້ວຍຮູບປ່ອງຢ້ຽມໄມ້ແບບເຢຍລະມັນບູຮານ, ແຕ້ມໃນສະໄຕລ໌ເສັ້ນ, ໂດຍມີສັນຍາລັກຂອງແບຣນຕັ້ງຢູ່ຈຸດກາງ. ສັນຍາລັກສະແດງໃຫ້ເຫັນຮູບກວາງນັ່ງຢູ່ໃນເຮືອນຂອງມັນພ້ອມກັບດື່ມກາເຟ, ມີແສງໄຟຢູ່ດ້ານຫຼັງ, ເປັນການອ້າງອີງເຖິງຄົນທີ່ຕື່ນຢູ່ຍາມກາງຄືນແລະດື່ມກາເຟ. ການອອກແບບໄດ້ຮັບການພິມແບບໂຣໂຕກຣາເວີ (rotogravure) ລົງເທິງຖົງກາເຟທີ່ເຄືອບໂລຫະ ຂະໜາດ 100 x 70 x 280 ມິນລີແມັດ. ຈຸດປະສົງແມ່ນເພື່ອໃຫ້ແບຣນສາມາດຈື່ຈຳໄດ້ງ່າຍເທິງຊັ້ນວາງສິນຄ້າທີ່ແອອັດຢູ່ໃນຮ້ານ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Waggner Coffee ບັນຈຸພັນຄາເຟ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Waggner Coffee ບັນຈຸພັນຄາເຟ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Waggner Coffee ບັນຈຸພັນຄາເຟ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Dimensions & Packaging
- Width 100 mm x Depth 70 mm x Height 280 mm
- Tags
- Coffee, Packaging, German product, Wallrus
- Production Technology
- This product is rotogravure-printing on metalized coffee pouch.
- Design Challenge
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Research
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Inspiration
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Project Duration
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Mockup: Wallrus Design Studio
- Team Members
- Creative Director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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