Smoothies ການສ້າງຕາເຫັນຍີ່ຫໍ້ອາຫານ by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2024
Smoothies ການສ້າງຕາເຫັນຍີ່ຫໍ້ອາຫານ
Client: ABC Design Communication
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #152745The Design
About Smoothies ການສ້າງຕາເຫັນຍີ່ຫໍ້ອາຫານ
ໃນໂລກທີ່ເຄື່ອນໄຫວຢ່າງຕໍ່ເນື່ອງ ແລະ ເວລາກຳລັງຮີບດ່ວນ, ສະມູດຕີ Jean Paul Lab ຕອບສະໜອງດ້ວຍການມາໃນຊຸດຫົກແກ້ວທີ່ເຕັມໄປດ້ວຍຄວາມສະໜຸກສະໜານ ແລະ ລົດຊາດອັນແສນອຮ່ອຍ. ນັກປັ່ນຈັກກະຍານໄດ້ກາຍເປັນສັນຍາລັກຂອງຄວາມເປັນອິດສະລະ. ໃນທຸກລະດູການ ພວກເຂົາເຄື່ອນທີ່ຢ່າງກ້າຫານ ແລະ ແປກໃຫມ່, ຄົ້ນພົບເສັ້ນທາງທີ່ເຕັມເປີ່ມຊີວິດຂອງພວກເຂົາດ້ວຍຄວາມສຸກສະບາຍ, ຄືກັນກັບລົດຊາດທີ່ເຊື່ອງໄວ້ໃນສະມູດຕີ. ເຖິງເວລາແລ້ວທີ່ຈະປ່ອຍວາງ ແລະ ເດີນທາງໄປສູ່ໂລກມະຫັດສະຈັນຂອງລົດຊາດຂອງ Jean Paul Lab ຕາມເສັ້ນທາງແຫ່ງຄວາມສຸກ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Smoothies ການສ້າງຕາເຫັນຍີ່ຫໍ້ອາຫານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Smoothies ການສ້າງຕາເຫັນຍີ່ຫໍ້ອາຫານ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Smoothies ການສ້າງຕາເຫັນຍີ່ຫໍ້ອາຫານ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
- Dimensions & Packaging
- Label: Width 110mm x Height 160mm
- Tags
- smoothies, jean paul lab, vintage, packaging
- Production Technology
- The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product. - Design Challenge
- The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
- Research
- Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies. - Inspiration
- In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.
The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors - Project Duration
- The project started in April 2020 in Athens and finished in July 2020 in Athens.
- Operation Flow
- The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
- Team Members
- George Ziakas
Costas Lakis
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