Xijiu Liquor ບັນຈຸພັນເຄື່ອງດື່ມທີ່ມີແອັກໂຄຮໍ by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2024
Xijiu Liquor ບັນຈຸພັນເຄື່ອງດື່ມທີ່ມີແອັກໂຄຮໍ
by Yamin Zhu
Client: Forty-Nine Union Design Department
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #152860The Design
About Xijiu Liquor ບັນຈຸພັນເຄື່ອງດື່ມທີ່ມີແອັກໂຄຮໍ
ຂວດທີ່ອອກແບບຢ່າງລະອຽດອ່ອນ, ປະດັບປະດາດ້ວຍຕົວອັກສອນຈີນ "ຊີ" (Xi) ຈາກສີ່ມຸມມອງ, ເປັນສັນຍາລັກຂອງຄວາມສຸກແລະຄວາມຍິນດີ. ສີແດງຈີນທີ່ສົດໃສເຮັດໃຫ້ມັນເໝາະສົມສໍາລັບໂອກາດສະເຫຼີມສະຫຼອງ. ການຜະສົມຜະສານຢ່າງກົມກຽວລະຫວ່າງຝາກົມກັບຕົວຂວດສີ່ຫຼ່ຽມສະທ້ອນເຖິງປັດຊະຍາຂອງຈີນບູຮານ. ເມື່ອຈັບຄູ່ກັນ, ຂວດເຫຼົ່ານີ້ເຮັດໃຫ້ເກີດສັນຍາລັກອັນມີຄຸນຄ່າຂອງຄວາມສຸກຄູ່, ຊຶ່ງເປັນຕົວແທນຂອງປະເພນີແຕ່ງງານແບບດັ້ງເດີມ. ການອອກແບບນີ້ບໍ່ພຽງແຕ່ໃຫ້ກຽດແກ່ມໍລະດົກທາງວັດທະນະທໍາເທົ່ານັ້ນ ແຕ່ຍັງເພີ່ມພູນປະສົບການຂອງຜູ້ໃຊ້, ໂດຍສະໜອງໂຄງສ້າງທີ່ເໝາະສົມກັບກາຍຍະພາບແບບເປັນເອກະລັກເພື່ອການຖືຈັບທີ່ງ່າຍດາຍ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Xijiu Liquor ບັນຈຸພັນເຄື່ອງດື່ມທີ່ມີແອັກໂຄຮໍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Xijiu Liquor ບັນຈຸພັນເຄື່ອງດື່ມທີ່ມີແອັກໂຄຮໍ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Xijiu Liquor ບັນຈຸພັນເຄື່ອງດື່ມທີ່ມີແອັກໂຄຮໍ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
- Dimensions & Packaging
- Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm - Tags
- Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
- Production Technology
- The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
- Design Challenge
- The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
- Research
- There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
- Inspiration
- The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
- Project Duration
- The project started in April 2023 in Shanxi,China and finished in May 2023.
- Operation Flow
- One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
- Patents
- 202330190867.8
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