ຜົນງານ Eidon Avec บรรจุภัณฑ์เบียร์ ໂດຍ Lin Zhang and Chengbin Jiang ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2024 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ທອງສຳລິດບັນຈຸພັນ· 2024
Eidon Avec บรรจุภัณฑ์เบียร์
ໂດຍ Lin Zhang and Chengbin Jiang
ລູກຄ້າ: China Qingdao Eidon Avec Beer Ltd.
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #153437ການອອກແບບ
ກ່ຽວກັບ Eidon Avec บรรจุภัณฑ์เบียร์
ໄອດອນ ອາແວກ (Eidon Avec) ແມ່ນຊຸດກ່ອງຂອງຂວັນທີ່ອອກແບບມາສຳລັບຊຸດການລິ້ມລອງເບຍຄຣາຟ 4 ຊະນິດ. ຊຸດນີ້ບັນຈຸຂວດອະລູມິນຽມ 4 ຂວດ, ແຕ່ລະຂວດສູງ 250 ມິນລີແມັດ, ຢູ່ພາຍໃນກ່ອງນອກທີ່ມີຂະໜາດຍາວ 420 ມິນລີແມັດ, ສູງ 270 ມິນລີແມັດ ແລະ ເລິກ 130 ມິນລີແມັດ. ພາບປະກອບຕົ້ນສະບັບ 4 ພາບຖືກແຕ້ມດ້ວຍມືແລະຕົບແຕ່ງແບບດີຈິຕອນ, ໜຶ່ງພາບສຳລັບແຕ່ລະຊະນິດເບຍ. ຜົນງານສິລະປະທັງໝົດແບ່ງປັນເລື່ອງລາວທາງນິທານທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກນິທານພື້ນເມືອງເອີຣົບ ແລະ ສິລະປະການຕົ້ມເບຍ. ຮູບແບບຂວດຂະໜາດໃຫຍ່ໃຫ້ພື້ນທີ່ສຳລັບພາບທີ່ມີສີສັນສົດໃສ. ຊຸດນີ້ຍັງເໝາະສົມສຳລັບການໃຫ້ເປັນຂອງຂວັນໃນລະດູບຸນຕ່າງໆ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Eidon Avec บรรจุภัณฑ์เบียร์ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Eidon Avec บรรจุภัณฑ์เบียร์ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Eidon Avec บรรจุภัณฑ์เบียร์ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec". - ຂະໜາດ ແລະ ບັນຈຸພັນ
- Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
- ແທັກ
- Craft beer design，China design，illustration design
- ເຕັກໂນໂລຊີການຜະລິດ
- In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
- ການຄົ້ນຄວ້າ
- In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.
First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.
Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client. - ແຮງບັນດານໃຈ
- We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
- ໄລຍະເວລາໂຄງການ
- The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
- ສະມາຊິກທີມ
- Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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