Ideamix Lab ໜ້າที่ຫຼัก: ບັນຈຸພັນເຄື່ອງດື່ม by Qichao An is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2024
Ideamix Lab ໜ້າที่ຫຼัก: ບັນຈຸພັນເຄື່ອງດື່ม
by Qichao An
Client: Mornice Brand Design
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #153799The Design
About Ideamix Lab ໜ້າที่ຫຼัก: ບັນຈຸພັນເຄື່ອງດື່ม
Ideamix Lab ແມ່ນການອອกແบบບັນຈຸພັນสำหรับซีรีย์ເครื่องดื่มชาผลไม้. ซีรีย์นี้ประกอบด้วยสามรสชาติ: ชาดำสตรอเบอร์รี่, ชาเขียวมะม่วงมะลิ, และชาเขียวบ๊วยเขียว. แต่ละรสชาติถูกกำหนดด้วยสีที่แตกต่างกัน ทำให้สามารถแยกแยะทั้งสามชนิดได้อย่างง่ายดาย. ด้านหน้าของแต่ละภาชนะแสดงกราฟิกผลไม้เชิงเรขาคณิตที่บ่งบอกถึงรสชาติและสื่อถึงอัตลักษณ์ของแบรนด์. เครื่องดื่มเหล่านี้ไม่มีสารเติมแต่งและไม่มีน้ำตาล. แต่ละภาชนะมีขนาดกว้าง 65 มม. ลึก 65 มม. และสูง 115 มม.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Ideamix Lab ໜ້າที่ຫຼัก: ບັນຈຸພັນເຄື່ອງດື່ม ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Ideamix Lab ໜ້າที่ຫຼัก: ບັນຈຸພັນເຄື່ອງດື່ม ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Ideamix Lab ໜ້າที่ຫຼัก: ບັນຈຸພັນເຄື່ອງດື່ม ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 115mm
- Tags
- Package design，Drink Design，Oriental design，Chinese Flavordesign
- Production Technology
- This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
- Design Challenge
- In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
- Research
- Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
- Inspiration
- Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
- Project Duration
- The project started in September, 2022
- Operation Flow
- Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
- Team Members
- Qichao An
- Image Credits
- Qichao An
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