Guyuelongshan ບັນຈຸພັນເຫຼົ້າສາເກຈີນ by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2024
Guyuelongshan ບັນຈຸພັນເຫຼົ້າສາເກຈີນ
by Yuejun Chen
Client: Shenzhen Red Deer Cultural Creative Design Co., LTD
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #153976The Design
About Guyuelongshan ບັນຈຸພັນເຫຼົ້າສາເກຈີນ
Guyuelongshan ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າສາເກຈີນຈາກແຂວງເຈີ້ຈຽງ ປະເທດຈີນ. ເຫຼົ້ານີ້ຖືກຫມັກດ້ວຍຂະບວນການແບບດັ້ງເດີມ ແລະ ມີປະລິມານແອວກໍຮໍຕ່ຳ ເຊິ່ງເຮັດໃຫ້ເຄື່ອງດື່ມນີ້ເໝາະສົມສຳລັບການບໍລິໂພກປະຈຳວັນຂອງຜູ້ບໍລິໂພກໄວໜຸ່ມ. ບັນຈຸພັນນີ້ຍຶດຖືຄວາມງາມຕາມແບບຈິດຕະກຳພູມມະສາດຈີນ ແລະ ຮູບຊົງຂອງພາຊະນະສື່ເຖິງພູເຂົາ, ນ້ຳ ແລະ ຕາເວັນຕົກດິນ. ການອອກແບບນີ້ມີຈຸດປະສົງເພື່ອຟື້ນຟູຮູບລັກສະນະທຳມະດາຂອງບັນຈຸພັນເຫຼົ້າສາເກແບບເກົ່າ ແລະ ນຳສະເໜີວັດທະນະທຳຕາເວັນອອກໃນຮູບແບບທັນສະໄໝ. ບັນຈຸພັນມີຂະໜາດກວ້າງ 340 ມມ, ເລິກ 130 ມມ ແລະ ສູງ 150 ມມ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Guyuelongshan ບັນຈຸພັນເຫຼົ້າສາເກຈີນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Guyuelongshan ບັນຈຸພັນເຫຼົ້າສາເກຈີນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Guyuelongshan ບັນຈຸພັນເຫຼົ້າສາເກຈີນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
- Dimensions & Packaging
- Width :340 mm x Depth :130 mm x height :150 mm
- Tags
- Chinese liquor, Oriental aesthetics, packaging design, illustration
- Production Technology
- Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
- Design Challenge
- The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
- Research
- Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
- Inspiration
- Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
- Project Duration
- The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
- Operation Flow
- First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.
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