Yellow Crane Tower ບັນຈຸພັກນ້ຳ by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2024
Yellow Crane Tower ບັນຈຸພັກນ້ຳ
by Jin Zhang
Client: Wuhan Sanbu Brand Design
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #154744The Design
About Yellow Crane Tower ບັນຈຸພັກນ້ຳ
ນີ້ແມ່ນນ້ຳແຮ່ທຳມະຊາດທີ່ຜະລິດໂດຍ Yellow Crane Tower. ນັກອອກແບບໄດ້ນຳໃຊ້ວິທີການແຕ້ມຕົວອັກສອນເພື່ອລົບລ້າງຂອບເຂດລະຫວ່າງຕົວອັກສອນແລະຮູບພາບ, ຜະສົມຜະສານວັດທະນະທຳອັນຍາວນານ 3500 ປີຂອງເມືອງວູຮານເຂົ້າໃນສາມຕົວອັກສອນຂອງ Yellow Crane Tower, ສ້າງຄວາມເຂັ້ມແຂງຢ່າງຕໍ່ເນື່ອງໃຫ້ແກ່ຕາໝາຍການຄ້າແລະເອກະລັກທາງວັດທະນະທຳຂອງເມືອງ. ການອອກແບບຝາຂວດໄດ້ຮັບແຮງບັນດານໃຈຈາກເທບບຸດທີ່ຂີ່ນົກກະເຮັນໃນນິທານ White Cloud Yellow Crane, ຖ່າຍທອດເສນ່ຫ່ແຫ່ງຄວາມເປັນນິລັນດອນຂອງ Yellow Crane Tower.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Yellow Crane Tower ບັນຈຸພັກນ້ຳ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Yellow Crane Tower ບັນຈຸພັກນ້ຳ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Yellow Crane Tower ບັນຈຸພັກນ້ຳ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
- Dimensions & Packaging
- 225mmx60mmx60mm
- Tags
- Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
- Production Technology
- In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
- Design Challenge
- The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
- Research
- The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
- Inspiration
- The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
- Project Duration
- The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
- Operation Flow
- The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.
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