Shan Ling 3 ກ່ອງບັນຈຸພັນ by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2024
Shan Ling 3 ກ່ອງບັນຈຸພັນ
by Shanghai Kuyekuye Technology Co., Ltd.
Client: 361°kids
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #156355The Design
About Shan Ling 3 ກ່ອງບັນຈຸພັນ
ຊານ ລິງ 3 ແມ່ນກ່ອງບັນຈຸພັນລຸ້ນຈຳກັດທີ່ໃຊ້ບັນຈຸເກີບ, ເສື້ອຜ້າ ແລະອຸປະກອນເສີມສຳລັບຊຸດທີມກິລາ. ຮູບຊົງສາມແຈທີ່ແຕກຕ່າງຈາກກ່ອງສີ່ຫລ່ຽມທົ່ວໄປ ຊ່ວຍໃຫ້ສິນຄ້າທຸກຊິ້ນສາມາດວາງລາບຢູ່ພາຍໃນໄດ້. ກ່ອງໜຶ່ງໃບສາມາດຮອງຮັບເກີບຂະໜາດຕັ້ງແຕ່ 31 ຫາ 43, ແລະເສື້ອຜ້າຖືກມ້ວນເພື່ອປ້ອງກັນຮອຍຈີກຍັບໃນລະຫວ່າງການຂົນສົ່ງ. ວັດສະດຸທີ່ເປັນມິດກັບສິ່ງແວດລ້ອມຖືກນຳມາໃຊ້ ພ້ອມທັງການຫລຸດປະລິມານ ແລະນ້ຳໜັກຂອງກ່ອງ ຊ່ວຍຫລຸດການໃຊ້ວັດສະດຸ ແລະຄ່າໃຊ້ຈ່າຍໃນການຂົນສົ່ງ. ຮູບແບບກຣາຟິກໄດ້ນຳເອົາແນວຄິດຈາກການຂຽນພູ່ກັນຈີນ ແລະຕຳນານປາລິ້ນກະໂດດຂ້າມປະຕູມັງກອນ, ໂດຍໃຊ້ປາ, ປະຕູ ແລະນ້ຳເປັນອົງປະກອບຫລັກ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Shan Ling 3 ກ່ອງບັນຈຸພັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Shan Ling 3 ກ່ອງບັນຈຸພັນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Shan Ling 3 ກ່ອງບັນຈຸພັນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
- Dimensions & Packaging
- Width 480 mm x Depth 540 mm x Height 115 mm
- Tags
- Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
- Production Technology
- The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
- Design Challenge
- How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.
At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing. - Research
- Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.
When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges. - Inspiration
- Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
- Project Duration
- The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
- Operation Flow
- 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work
2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture
3) Creative: Deeply explore Chinese traditional culture
4) Appearance and structural design: Abstract core shapes, colors, and patterns
5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes
6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water
7) Make samples
8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.
9) Production: Ensure uniform quality of each product and control of cost and schedule. - Team Members
- Creative Director: Xusong Wang
Designer: Xiao Dong
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