Jo Chu ນາວໄລ ໂຈຊຸ by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2024
Jo Chu ນາວໄລ ໂຈຊຸ
Client: Naorai Co., Ltd.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #157858The Design
About Jo Chu ນາວໄລ ໂຈຊຸ
ນາວໄລໄດ້ສ້າງຮູບແບບໃໝ່ຂອງເຫຼົ້າສາເກໂດຍການກັ່ນໂດຍບໍ່ໃຊ້ຄວາມຮ້ອນ, ເຮັດໃຫ້ລົດຊາດຂອງເຫຼົ້າສາເກຍັງຄົງຢູ່ຄົບຖ້ວນ. ເພື່ອສະແດງເຖິງຄວາມເລິກເຊິ່ງແລະຄວາມສະຫງົບຂອງວັດທະນະທຳຍີ່ປຸ່ນ, "ຊິເດະ" (ແຖບເຈ້ຍກະດາດ) ຖືກນຳໃຊ້ເພື່ອຊ່ວຍສະແດງໃຫ້ເຫັນເຖິງພື້ນທີ່ສັກສິດ. ເພື່ອສະແດງອອກເຖິງຄວາມງາມຂອງເຫຼົ້າສາເກ, Nosigner ໄດ້ຕິດຕາມຮູບຮ່າງຂອງລູກໂປ່ງທີ່ເຕັມໄປດ້ວຍນ້ຳທີ່ຖືກສ້າງຂຶ້ນໂດຍແຮງຕຶງຜິວນ້ຳ ແລະສື່ໃຫ້ເຫັນເຖິງຊ່ວງເວລາທີ່ຢອດນ້ຳທີ່ບໍລິສຸດຫຼຸດລົງ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Jo Chu ນາວໄລ ໂຈຊຸ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Jo Chu ນາວໄລ ໂຈຊຸ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Jo Chu ນາວໄລ ໂຈຊຸ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls. - Dimensions & Packaging
- 11cm x 11cm x 25.5cm/Outer dimensions of box
- Design Challenge
- We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
- Inspiration
- We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world. - Team Members
- Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto
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