Aquetha ບັນຈຸພັນເຫຼົ້າສາເກ by Tacto Inc. is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2024
Aquetha ບັນຈຸພັນເຫຼົ້າສາເກ
by Tacto Inc.
Client: Tacto Inc
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #158293The Design
About Aquetha ບັນຈຸພັນເຫຼົ້າສາເກ
Aquetha ແມ່ນການອອກແບບບັນຈຸພັນ ແລະ ແບຣນດິ້ງ ສຳລັບເຫຼົ້າສາເກຍີ່ປຸ່ນທີ່ບົ່ມແກ່. ຂວດແກ້ວແມ່ນເຮັດດ້ວຍມືໂດຍນັກສິລະປິນແກ້ວ ແລະ ຖືກສ້າງຮູບຊົງໂດຍແຮງດຶງດູດຂອງໂລກ ເຊິ່ງເຮັດໃຫ້ມີຄວາມມົນທຳມະຊາດທີ່ສື່ເຖິງການຜ່ານໄປຂອງເວລາ. ຮູບຊົງມົນນີ້ຍັງຊ່ວຍໃຫ້ການບົ່ມແກ່ດຳເນີນໄປຢ່າງລຽບງ່າຍຫຼັງຈາກບັນຈຸໃສ່ຂວດ. ປ້າຍໂປ່ງໃສຖືກຜະລິດດ້ວຍການພິມ letterpress ແບບບໍ່ໃຊ້ໝຶກ ເພື່ອສະທ້ອນເຖິງລັກສະນະໃສສະອາດຂອງການບົ່ມແກ່ໃນອຸນຫະພູມນ້ຳກ້ອນ. ກ່ອງນອກທີ່ຮຽບງ່າຍມີຮອຍເວົ້າລະຫວ່າງຝາ ແລະ ຕົວກ່ອງ ເພື່ອສະແດງເຖິງເສັ້ນທາງເວລາຂອງການບົ່ມແກ່. ການອອກແບບນີ້ນຳສະເໜີເຫຼົ້າສາເກບົ່ມແກ່ໃນຖານະຜົນງານສິລະປະ ຫຼາຍກວ່າຈະເປັນຜະລິດຕະພັນທຳມະດາ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Aquetha ບັນຈຸພັນເຫຼົ້າສາເກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Aquetha ບັນຈຸພັນເຫຼົ້າສາເກ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Aquetha ບັນຈຸພັນເຫຼົ້າສາເກ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
- Dimensions & Packaging
- Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm - Tags
- Packaging, Product Design, Website
- Production Technology
- Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.
The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.
A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image. - Design Challenge
- Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
- Inspiration
- Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
- Project Duration
- 2months, Tokyo, Japan
- Operation Flow
- This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
- Team Members
- Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto - Image Credits
- Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima
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