Heti ການອອກແບບຍີ່ຫໍ້ ແລະ ບັນຈຸພັນ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2024
Heti ການອອກແບບຍີ່ຫໍ້ ແລະ ບັນຈຸພັນ
Client: Cansu Dagbagli Ferreira
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #158924The Design
About Heti ການອອກແບບຍີ່ຫໍ້ ແລະ ບັນຈຸພັນ
Heti ເຊິ່ງຊື່ມາຈາກຄຳສັບພາສາ Dakota ທີ່ໝາຍເຖິງບ້ານ, ນຳສະເໜີເຄື່ອງດື່ມທີ່ກະຕຸ້ນເນື້ອແທ້ຂອງບ້ານເຮືອນດ້ວຍລົດຊາດທຳມະຊາດທີ່ຜະສົມຜະສານ, ສະເຫຼີມສະຫຼອງພືດພັນພື້ນເມືອງຂອງອາເມລິກາເໜືອ. ຍີ່ຫໍ້ທີ່ມີຜົນກະທົບທາງສັງຄົມນີ້ອຸທິດລາຍໄດ້ສ່ວນໜຶ່ງເພື່ອສະໜັບສະໜູນຊຸມຊົນຊົນເຜົ່າ. ແນວຄວາມຄິດຂອງຍີ່ຫໍ້ "ປັນຍາທີ່ງ່າຍດາຍ" ປະກອບດ້ວຍຮູບແຕ້ມ ແລະ ລົດຊາດແບບພື້ນເມືອງ, ໂດຍບັນຈຸພັນໄດ້ຮັບແຮງບັນດານໃຈຈາກຄວາມສົມມາດທາງເລຂາຄະນິດຂອງສິລະປະ Dakota, ຖ່າຍທອດຄວາມສົມດູນ ແລະ ຄວາມກົມກຽວກັນ. ການອອກແບບປະສົມປະສານໂທນສີດຽວກັບຈຸດເນັ້ນສີ, ເນັ້ນໜັກເຖິງຄວາມເລິກເຊິ່ງຂອງສິລະປະພື້ນເມືອງໃນບໍລິບົດທີ່ທັນສະໄໝ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Heti ການອອກແບບຍີ່ຫໍ້ ແລະ ບັນຈຸພັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Heti ການອອກແບບຍີ່ຫໍ້ ແລະ ບັນຈຸພັນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Heti ການອອກແບບຍີ່ຫໍ້ ແລະ ບັນຈຸພັນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Dimensions & Packaging
- 12 oz can label dimensions are 151 x 195 mm
- Tags
- native, indigenous, social, infused, drink, illustration
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Design Challenge
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Research
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Inspiration
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Project Duration
- 8 months, 2023-2024, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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