Guijiu Zodiac Series ຂວດເຫຼົ້າ by Jiarun Lin is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2024
Guijiu Zodiac Series ຂວດເຫຼົ້າ
by Jiarun Lin
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #159094The Design
About Guijiu Zodiac Series ຂວດເຫຼົ້າ
Guijiu Zodiac Series ແມ່ນຫຸ້ມຫໍ່ເຫຼົ້າທີ່ລະນຶກ ທີ່ຖືກສ້າງຂຶ້ນສຳລັບປີມັງກອນຂອງຈີນ. ຮູບຊົງໄດ້ຮັບແຮງບັນດານໃຈຈາກພາຊະນະເຄື່ອງປັ້ນດິນເຜົາຈີນບູຮານ ທີ່ມີໂຄງສ້າງຫູສອງຂ້າງ. ຂວດຜະລິດຈາກແກ້ວຄຣິສຕັນ ປະກອບເຂົ້າກັບຊິ້ນສ່ວນໂລຫະ ເຊິ່ງກົງກັນຂ້າມກັບພາຊະນະເຄື່ອງປັ້ນດິນເຜົາທີ່ນິຍົມໃຊ້ສຳລັບເຫຼົ້າຈີນລະດັບສູງ. ຮູບແຕ້ມມັງກອນດ້ວຍນ້ຳມຶກຖືກພິມລົງໃສ່ສະຫຼາກ ແລະ ຊິ້ນສ່ວນໂລຫະຮູບມັງກອນຢູ່ເທິງຝາຂວດເຮັດໜ້າທີ່ເປັນກົນໄກການເປີດ. ຂວດມີຄວາມສູງ 240 ມມ ແລະ ຄວາມຍາວກັບຄວາມກວ້າງ 110 ມມ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Guijiu Zodiac Series ຂວດເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Guijiu Zodiac Series ຂວດເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Guijiu Zodiac Series ຂວດເຫຼົ້າ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu. - Dimensions & Packaging
- The height of the product is 240mm and the length and width are 110 mm.
- Tags
- Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
- Production Technology
- In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
- Design Challenge
- The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
- Research
- In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
- Inspiration
- The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
- Project Duration
- The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
- Operation Flow
- This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.
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