Yihe Dim Sum ການອອກແບບບັນຈຸພັນ by Ye Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2024
Yihe Dim Sum ການອອກແບບບັນຈຸພັນ
by Ye Zhang
Client: Beijing Jiaotong University
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #159111The Design
About Yihe Dim Sum ການອອກແບບບັນຈຸພັນ
Yihe Dim Sum ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບແບຣນເຄັກຮูปแบบปักกิ่งที่จำหน่ายที่ພະລາຊະວັງດ້ານລະດູຮ້ອນ (Summer Palace). ກ່ອງນອກມີຂະໜາດ 230 x 230 x 60 ມິນລີແມັດ ແລະ ບັນຈຸກ່ອງນ້ອຍສີ່ໃບຂະໜາດ 110 x 110 x 45 ມິນລີແມັດ. ສະຖານທີ່ທີ່ມີຊື່ສຽງສີ່ແຫ່ງຂອງພະລາຊະວັງດ້ານລະດູຮ້ອນຖືກນຳມາວາດເປັນຮູບປະກອບເພື່ອເປັນຕົວແທນຂອງລົດຊາດເຄັກທັງສີ່ຢ່າງ. ຮູບປະກອບເຫຼົ່ານີ້ປະສົມປະສານສະຖາປັດຕະຍະກຳຈີນແບບດັ້ງເດີມເຂົ້າກັບຮູບແບບປັອບອາດ (pop art) ແລະ ອົງປະກອບແບບກອນລາຌ (collage) ທີ່ນຳມາຈາກຮູບແຕ້ມແບບດັ້ງເດີມ. ກ່ອງນີ້ໃຊ້ການພິມແບບ UV, ຊັ້ນເຈ້ຍແຊມກາງ, ຂໍ້ຄວາມຂ້າງກ່ອງທີ່ຫຸ້ມທອງແດງ ແລະ ຂອບທີ່ຕັດດ້ວຍແມ່ພິມເພື່ອຄວາມທົນທານ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Yihe Dim Sum ການອອກແບບບັນຈຸພັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Yihe Dim Sum ການອອກແບບບັນຈຸພັນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Yihe Dim Sum ການອອກແບບບັນຈຸພັນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
- Dimensions & Packaging
- Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm - Tags
- The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
- Production Technology
- The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
- Design Challenge
- The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
- Research
- Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging. - Inspiration
- The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent. - Project Duration
- The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
- Operation Flow
- The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
- Patents
- This work is all original images not copyrighted.
- Team Members
- Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou - Image Credits
- This work is all original images not copyrighted.
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