Hangzhou Scenery ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນນ້ຳດື່ມແຮ່ທາດ by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2024
Hangzhou Scenery ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນນ້ຳດື່ມແຮ່ທາດ
by Peng Guozhi
Client: Peng Guozhi Strategic Packaging Studio
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
- Verify Award Status for #159134
The Design
About Hangzhou Scenery ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນນ້ຳດື່ມແຮ່ທາດ
ຂໍ້ຄວາມປື້ມ: Hangzhou Scenery ແມ່ນຊຸດບັນຈຸພັນນ້ຳດື່ມແຮ່ທາດທີ່ອອກແບບເປັນຂວດແກ້ວ. ຂວດມີຄວາມກວ້າງ 60 ມມ, ຄວາມເລິກ 60 ມມ ແລະ ຄວາມສູງ 210 ມມ, ຈຸໄດ້ 318 ມິນລິລິດ. ຮູບຊົງທີ່ອອນຊອຍຊ່ວຍໃຫ້ຈັບໄດ້ຢ່າງສະດວກສະບາຍ. ການໃຊ້ແກ້ວແທນພລາສຕິກເຮັດໃຫ້ສາມາດນຳຂວດກັບມາໃຊ້ຊ້ຳໄດ້ ພ້ອມທັງຫຼຸດຜ່ອນຂີ້ເຫຍື້ອ. ສະຫຼາກຖືກຜະລິດດ້ວຍວິທີການພິມຖ່າຍທອດຄວາມຮ້ອນ ແລະ ປົກຄຸມພື້ນທີ່ສ່ວນໃຫຍ່ຂອງໜ້າແກ້ວ. ພາບປະກອບສະແດງໃຫ້ເຫັນສະຖານທີ່ສຳຄັນຂອງເມືອງຫາງໂຈວ ປະເທດຈີນ ເຊັ່ນ: ທະເລສາບຕາເວັນຕົກ (West Lake), ຄອງໃຫຍ່ (Grand Canal) ແລະ ອຸທິຍານດິນຊຸ່ມນ້ຳແຫ່ງຊາດຊີຊີ (Xixi National Wetland Park).
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Hangzhou Scenery ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນນ້ຳດື່ມແຮ່ທາດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Hangzhou Scenery ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນນ້ຳດື່ມແຮ່ທາດ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Hangzhou Scenery ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນນ້ຳດື່ມແຮ່ທາດ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
- Dimensions & Packaging
- Width 60mm x depth 60mm x height 210mm
- Tags
- Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
- Production Technology
- Use heat transfer printing technology to produce labels on the glass bottle.
- Design Challenge
- Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
- Research
- In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
- Inspiration
- Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
- Project Duration
- December 2023,launched in Hangzhou, China.
- Operation Flow
- The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
- Team Members
- Peng GuoZhi
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