Chinese Lion ສະຕິກເກີລົດ by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບຄຳ in ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ Competition Category.

ຄຳການໂຄສະນາ· 2024

Chinese Lion ສະຕິກເກີລົດ

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award ລະດັບຄຳ Winner in ການໂຄສະນາ Category

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Colors

The Design

About Chinese Lion ສະຕິກເກີລົດ

Chinese Lion ແມ່ນຊຸດສະຕິກເກີລົດລຸ້ນຈຳກັດທີ່ສ້າງຂຶ້ນສຳລັບລົດ Fengxing T5 EVO. ການອອກແບບແມ່ນການນຳສະເໜີສິງໂຕຈີນໃນຮູບແບບສິລະປະ ວາງທັບເທິງພື້ນຫຼັງລວດລາຍຈີນແບບດັ້ງເດີມ. ຮູບຊົງເລຂາຄະນິດສາມມິຕິ, ສິລະປະປັອບອາດ ແລະ ສິລະປະນາມມະທຳ ຖືກປະສົມປະສານກັນເພື່ອໃຫ້ພາບກຣາຟິກມີບຸກຄະລິກທີ່ໜຸ່ມແໜ້ນ ແລະ ມີຊີວິດຊີວາ ໂດຍມີເປົ້າໝາຍດຶງດູດຜູ້ຂັບຂີ່ລຸ້ນໜຸ່ມ. ຜົນງານສິລະປະທັງໝົດຖືກກະກຽມເປັນພາບປະກອບແບບເວັກເຕີ ແລະ ຜະລິດເທິງແຜ່ນຟິມ PVC, ຕິດແບບຫຸ້ມເຄິ່ງຄັນ ຂະໜາດ 4565 x 800 ມິນລີແມັດ. ມີໃຫ້ເລືອກສາມສີ.

The Recognition

About the A' Design Award ລະດັບຄຳ

Chinese Lion ສະຕິກເກີລົດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Chinese Lion ສະຕິກເກີລົດ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Chinese Lion ສະຕິກເກີລົດ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao