The Kaobei ຈອກສົ່ງເສີມວັດທະນະທຳ ໂດຍ Yen Chang Chen

ຜົນງານ The Kaobei ຈອກສົ່ງເສີມວັດທະນະທຳ ໂດຍ Yen Chang Chen ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2026 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ.

ຄຳການໂຄສະນາ· 2026

The Kaobei ຈອກສົ່ງເສີມວັດທະນະທຳ

ໂດຍ Yen Chang Chen

ລູກຄ້າ: Yuan Ze University

ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ການໂຄສະນາ

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ເບິ່ງທີ່ A' Design Award ຂ່າວເຜີຍແຜ່ ເຄື່ອງໝາຍລາງວັນ

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ການອອກແບບ

ກ່ຽວກັບ The Kaobei ຈອກສົ່ງເສີມວັດທະນະທຳ

ຈອກສົ່ງເສີມວັດທະນະທຳ ຖືກອອກແບບເພື່ອປ່ຽນອົງປະກອບທີ່ໂດດເດັ່ນຂອງວັດທະນະທຳສະໄໝນິຍົມຂອງໄຕ້ຫວັນຍຸກປັດຈຸບັນ ໃຫ້ກາຍເປັນວັດຖຸທາງວັດທະນະທຳທີ່ຈັບຕ້ອງໄດ້. ໄດ້ຮັບແຮງບັນດານໃຈຈາກປະກົດການທາງອິນເຕີເນັດທີ່ເປັນທີ່ຮັບຮູ້ຢ່າງກວ້າງຂວາງ ເຊິ່ງປະສົມປະສານລະຫວ່າງຄວາມຕະຫລົກ, ການເສຍດສີ, ແລະ ການວິພາກວິຈານທາງສັງຄົມ, ໂຄງການນີ້ໄດ້ສຳຫລວດວ່າພາສາທ້ອງຖິ່ນສາມາດຖືກແປໃຫ້ກາຍເປັນການອອກແບບຜະລິດຕະພັນໄດ້ແນວໃດ. ໂດຍການເຊື່ອມໂຍງລະຫວ່າງວັດທະນະທຳດິຈິຕອລ ແລະ ປະສົບການທາງກາຍະພາບ, ການອອກແບບນີ້ຮັກສາຄວາມຊົງຈຳທາງວັດທະນະທຳ, ສົ່ງເສີມການມີສ່ວນຮ່ວມຂອງສາທາລະນະ, ແລະ ສະໜອງວິທີການທີ່ເຂົ້າເຖິງໄດ້ ເພື່ອສະທ້ອນເຖິງເອກະລັກທ້ອງຖິ່ນ ແລະ ການສະແດງອອກຮ່ວມກັນ.

ການຮັບຮູ້

ກ່ຽວກັບ A' Design Award ລະດັບຄຳ

The Kaobei ຈອກສົ່ງເສີມວັດທະນະທຳ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. The Kaobei ຈອກສົ່ງເສີມວັດທະນະທຳ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. The Kaobei ຈອກສົ່ງເສີມວັດທະນະທຳ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.

ເບື້ອງຫຼັງການອອກແບບ

ຊຸດຂ່າວ

ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.

ຄຸນສົມບັດພິເສດ: The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
ຂະໜາດ ແລະ ບັນຈຸພັນ: Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
ແທັກ: vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
ເຕັກໂນໂລຊີການຜະລິດ: The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
ສິ່ງທ້າທາຍດ້ານການອອກແບບ: The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
ການຄົ້ນຄວ້າ: This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
ແຮງບັນດານໃຈ: The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
ໄລຍະເວລາໂຄງການ: The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
ຂັ້ນຕອນການດຳເນີນງານ: Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.