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Notoginseng ບລິຈຸພັນຢາ by Zhaocheng He

Notoginseng ບລິຈຸພັນຢາ by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.


ທອງສຳລິດບັນຈຸພັນ· 2024

Notoginseng ບລິຈຸພັນຢາ

by Zhaocheng He

Client: Wen Guan Zhuang

A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category

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The Design

About Notoginseng ບລິຈຸພັນຢາ

Notoginseng Radix Et Rhizoma ແມ່ນຢາພື້ນເມືອງຈີນທີ່ມີຄຸນນະພາບການປິ່ນປົວທີ່ດີເລີດ. ການຈັດວາງຈຸດຕ່າງໆໃນບລິຈຸພັນສ້າງເປັນຮູບຮ່າງພູເຂົາ, ເຊິ່ງບໍ່ພຽງແຕ່ສະທ້ອນໃຫ້ເຫັນເຖິງສະພາບແວດລ້ອມການເຕີບໂຕຂອງຜົງ Panax notoginseng ເທົ່ານັ້ນ ແຕ່ຍັງສະແດງອອກເຖິງລັກສະນະເປັນຜົງຂອງມັນອີກດ້ວຍ. ການອອກແບບບລິຈຸພັນນີ້ດ້ວຍສີດຳແລະສີຟ້າໄດ້ທຳລາຍການຮັບຮູ້ແບບດັ້ງເດີມໃນວົງການ, ເຮັດໃຫ້ບລິຈຸພັນມີຄວາມທັນສະໄຫມແລະມີຄຸນນະພາບ. ການອອກແບບບລິຈຸພັນກ່ອງດ້ານໃນໄດ້ຖືກຈັດວາງແລະປະສົມປະສານກັນເພື່ອສ້າງເປັນຮູບພາບທິວທັດທີ່ເຕັມໄປດ້ວຍແນວຄວາມຄິດສິລະປະແບບຕາເວັນອອກ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Notoginseng ບລິຈຸພັນຢາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Notoginseng ບລິຈຸພັນຢາ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Notoginseng ບລິຈຸພັນຢາ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging
125mmX215mmX50mm
Tags
Health, medicine, fashion, artistic conception, powder
Production Technology
This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge
Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research
Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration
The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration
The project lasts 2 month
Operation Flow
This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.

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