Italian Pasta Brand ບັນຈຸພັນພາສຕ້າ by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2024
Italian Pasta Brand ບັນຈຸພັນພາສຕ້າ
Client: SOTB and D
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #160328The Design
About Italian Pasta Brand ບັນຈຸພັນພາສຕ້າ
ຍີ່ຫໍ້ພາສຕ້າອິຕາລີແມ່ນການອອກແບບບັນຈຸພັນ ແລະ ອັດຕະລັກສະນະທາງສາຍຕາສຳລັບຜະລິດຕະພັນພາສຕ້າ ແລະ ນ້ຳຊອດຫຼາຍຊະນິດ. ສີພື້ນຟ້າເຂັ້ມເປັນສີທີ່ເຊື່ອມໂຍງທັງໝົດເຂົ້າກັນ ໃນຂະນະທີ່ໂຕນສີສົ້ມ, ສີປະການັງ, ສີມ່ວງ, ສີຂຽວ ແລະ ສີຟ້າສົດໃສ ຊ່ວຍແຍກຮູບຊົງພາສຕ້າແຕ່ລະແບບອອກຈາກກັນເມື່ອວາງຢູ່ເທິງຊັ້ນວາງ. ການເນັ້ນສີທອງແບບແພນໂທນ (Pantone) ພ້ອມທັງໂລໂກ້ແກະສະຫຼັກຮູບພໍ່ຄົວ ສະທ້ອນເຖິງວິທີການເຮັດພາສຕ້າແບບດັ້ງເດີມ. ຄຳແນະນຳໃນການປຸງແຕ່ງ ແລະ ຂໍ້ມູນທາງໂພຊະນາການໄດ້ຖືກພິມໄວ້ຢູ່ເທິງແຕ່ລະຫໍ່, ພ້ອມທັງໃຊ້ຮູບແບບຕົວອັກສອນທີ່ຊັດເຈນເພື່ອຊ່ວຍໃຫ້ອ່ານໄດ້ໄວ. ວັດສະດຸທີ່ສາມາດນຳໄປໃຊ້ຄືນໃໝ່ໄດ້ຖືກນຳມາໃຊ້ໃນການຜະລິດບັນຈຸພັນນີ້.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Italian Pasta Brand ບັນຈຸພັນພາສຕ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Italian Pasta Brand ບັນຈຸພັນພາສຕ້າ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Italian Pasta Brand ບັນຈຸພັນພາສຕ້າ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
- Dimensions & Packaging
- Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm - Tags
- packaging, pasta, Italy, food packaging
- Production Technology
- The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
- Design Challenge
- Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
- Research
- The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
- Inspiration
- The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
- Project Duration
- Dubai, UAE the project began in September 2022 and ended in March 2023
- Operation Flow
- Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.
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