Kweichow Moutai Sanhua Flying Apsaras ບັນຈຸພັນເຫຼົ້າຂາວຈີນ by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2024
Kweichow Moutai Sanhua Flying Apsaras ບັນຈຸພັນເຫຼົ້າຂາວຈີນ
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Kweichow Moutai Co.,Ltd.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #160697The Design
About Kweichow Moutai Sanhua Flying Apsaras ບັນຈຸພັນເຫຼົ້າຂາວຈີນ
Kweichow Moutai Sanhua Flying Apsaras ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າຂາວຈີນ (baijiu). ການອອກແບບນີ້ໃຊ້ລວດລາຍນາງຟ້າບິນ (Flying Apsaras) ຈາກຮູບແຕ້ມຝາຜະໜັງຕຸນຮວາງ (Dunhuang) ເຊິ່ງເປັນອົງປະກອບທີ່ພົບເຫັນໃນເຄື່ອງໝາຍການຄ້າຂອງແບຣນເຊັ່ນກັນ. ຮູບພາບດັ່ງກ່າວຖືກແຕ້ມດ້ວຍມືຕາມແບບສິລະປະຮູບແຕ້ມຝາຜະໜັງຈີນບູຮານ ແລະ ວາງໄວ້ເທິງພື້ນຫຼັງສີເຫຼືອງສົດໃສ ເຊິ່ງເປັນສີທີ່ເປັນເອກະລັກຂອງຮູບແຕ້ມຝາຜະໜັງຕຸນຮວາງ. ກ່ອງເປີດຈາກດ້ານຂວາ ແລະ ມີການຕົກແຕ່ງຮູບເມກສອງຊັ້ນອ້ອມຮອບຂວດຢູ່ດ້ານໃນ. ຂວດເປີດຈາກຝາໂລຫະຢູ່ດ້ານເທິງ. ກ່ອງເຮັດຈາກເຈ້ຍ ສ່ວນຂວດເຮັດຈາກເຊລາມິກ ແລະ ໂລຫະ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Kweichow Moutai Sanhua Flying Apsaras ບັນຈຸພັນເຫຼົ້າຂາວຈີນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Kweichow Moutai Sanhua Flying Apsaras ບັນຈຸພັນເຫຼົ້າຂາວຈີນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Kweichow Moutai Sanhua Flying Apsaras ບັນຈຸພັນເຫຼົ້າຂາວຈີນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Inspiration
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Team Members
- Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu - Image Credits
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
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