Banquet Chinese Baijiu ການຫຸ້ມຫໍ່ເຫຼົ້າ by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2024
Banquet Chinese Baijiu ການຫຸ້ມຫໍ່ເຫຼົ້າ
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
- Verify Award Status for #160778
The Design
About Banquet Chinese Baijiu ການຫຸ້ມຫໍ່ເຫຼົ້າ
Banquet ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ສຳລັບເຫຼົ້າຂາວຈີນ (baijiu) ຊຶ່ງເປັນເຫຼົ້າກັ່ນ. ຂວດຜະລິດຈາກເຊລາມິກ ແລະ ຮູບຊົງຂອງມັນໄດ້ຮັບແຮງບັນດານໃຈຈາກແຈກັນຈີນແບບດັ້ງເດີມ. ສີຟ້າຄາມຂອງທ້ອງຟ້າອ້າງອີງເຖິງເຄື່ອງເຄືອບເຕົາ Ru ຂອງລາຊະວົງຊົ່ງ ແລະ ຮູບແບບທີ່ລຽບງ່າຍນີ້ຍຶດຖືຕາມສຸນທະລິຍະສາດຂອງລາຊະວົງຊົ່ງ. ຝາຂວດຜະລິດຈາກໂລຫະປະສົມ ແລະ ມີຕົວອັກສອນຈີນທີ່ໝາຍເຖິງງານລ້ຽງຢູ່ໃຈກາງ. ຂວດມີຂະໜາດ 87 x 87 x 305 ມິນລີແມັດ ແລະ ສາມາດນຳກັບມາໃຊ້ໃໝ່ໄດ້. ປາກຂວດສາມາດຖອດອອກ ແລະ ປີ້ນກັບໄດ້ ເພື່ອໃຫ້ຂວດກາຍເປັນແຈກັນດອກໄມ້ ໃນຂະນະທີ່ຝາຂວດກາຍເປັນຖານປັກທູບ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Banquet Chinese Baijiu ການຫຸ້ມຫໍ່ເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Banquet Chinese Baijiu ການຫຸ້ມຫໍ່ເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Banquet Chinese Baijiu ການຫຸ້ມຫໍ່ເຫຼົ້າ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
- Dimensions & Packaging
- A bottle / 87mm x 87mm x 305mm / ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, reused
- Production Technology
- We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
- Design Challenge
- How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Inspiration
- The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.
Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.
Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base
The design reflects the elegant life of Song people. - Project Duration
- The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
- Operation Flow
- Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
- Team Members
- Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu - Image Credits
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
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