Guotai Longjiu Zuncang ການບັນຈຸພັນເຫຼົ້າໄບຈิ่ວ by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2024
Guotai Longjiu Zuncang ການບັນຈຸພັນເຫຼົ້າໄບຈิ่ວ
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Guizhou Guotai Liquor Group Co., Ltd.
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #161485The Design
About Guotai Longjiu Zuncang ການບັນຈຸພັນເຫຼົ້າໄບຈิ่ວ
ກົວໄທ ລົງຈิ่ວ ຫຸ້ນຊາງ ເປັນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າໄບຈิ่ວຈີນຊັ້ນສູງທີ່ຜະລິດຢູ່ໃນເຂດແມ່ນ້ຳຊີສุ่ຍ. ລວດລາຍສີຄຳຢູ່ໃຈກາງເຮັດໃຫ້ນຶກເຖິງແມ່ນ້ຳຊີສุ่ຍທີ່ໄຫຼຜ່ານທີ່ຮາບສູງຢຸນນານ-ກຸ້ຍໂຈ້ວ ພ້ອມທັງມັງກອນທີ່ເລື່ອນລອຍຢູ່ທ່າມກາງກ້ອນເມກ. ແກ້ວເຊລາມິກມີຮູບຊົງຄືກັບຕາປະທັບຫຍกไข่ ຂອງຈักรพรรดิ ແລະ ປິດດ້ວຍຝາໂລຫะจาก ດ້ານເທິງ. ຜ້າແພຣ໌ໂກ ເປັນຜ້າຄີງແບບດັ້ງເດີມຂອງຈີນ ຖືກນຳມາໃຊ້ເປັນສະຫຼາກ ແລະ ເຮັດໃຫ້ນຶກເຖິງຜ້າຂອງເສື້ອຄຸ້ມມັງກອນຂອງຈักรพรรดิ. ເສັ້ນມັງກອນທີ່ແຕ້ມດ້ວຍມືຖືກປ່ຽນເປັນຂໍ້ມູນຈຸດສຳລັບໃຊ້ກັບກີ່ຕໍາຜ້າ. ແກ້ວມີຂະໜາດ 90 x 90 x 215 ມິນລີແມັດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Guotai Longjiu Zuncang ການບັນຈຸພັນເຫຼົ້າໄບຈิ่ວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Guotai Longjiu Zuncang ການບັນຈຸພັນເຫຼົ້າໄບຈิ่ວ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Guotai Longjiu Zuncang ການບັນຈຸພັນເຫຼົ້າໄບຈิ่ວ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Dimensions & Packaging
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Design Challenge
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Research
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Inspiration
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Project Duration
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Operation Flow
- Bottle with metal cap from top
- Team Members
- Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei - Image Credits
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
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