Easygo ເອກະລັກອົງກອນ by Xingyue Deng is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2025
Easygo ເອກະລັກອົງກອນ
by Xingyue Deng
Client: Chengdu Mifang Culture Communication Co.,Ltd
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #161772The Design
About Easygo ເອກະລັກອົງກອນ
ການອອກແບບໄດ້ລວມເອົາຄວາມໝາຍທາງທິດທາງຂອງຕົວອັກສອນຈີນສຳລັບຂຶ້ນແລະລົງເຂົ້າໄປໃນພາສາທາງສາຍຕາທີ່ກາຍຂອບເຂດພາສາ. ໂດຍການເນັ້ນໃສ່ການເຮັດວຽກທີ່ເຂົ້າໃຈໄດ້ງ່າຍຜ່ານຮູບແບບທີ່ກະທັດຮັດແລະຝັງແໜ້ນຢູ່ໃນວັດທະນະທຳ, ການອອກແບບສື່ສານໄດ້ຢ່າງມີປະສິດທິພາບຂ້າມກຸ່ມຜູ້ໃຊ້ທີ່ແຕກຕ່າງກັນ. ໂຄງສ້າງທີ່ຊັດເຈນ, ໂທນສີທີ່ສົດໃສ, ແລະການໂຕ້ຕອບທີ່ມ່ວນຊື່ນຂອງມັນສະທ້ອນເຖິງຄວາມໃສ່ໃຈຢ່າງພິຖີພິຖັນຕໍ່ຄວາມສາມາດໃນການໃຊ້ງານແລະການເລົ່າເລື່ອງທາງສາຍຕາ. ຜ່ານການນຳສະເໜີທາງສັນຍາລັກແລະຄວາມງາມແບບມິນິມອລ, ການອອກແບບມອບປະສົບການຜູ້ໃຊ້ທີ່ໂດດເດັ່ນແລະດຶງດູດໃຈ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Easygo ເອກະລັກອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Easygo ເອກະລັກອົງກອນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Easygo ເອກະລັກອົງກອນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was inspired by the Chinese characters 'Up' and 'Down', which serve as both characters and arrows representing upward and downward movements. Additionally, the concept of a 'circle' symbolizes vitality. We ingeniously blend the intrinsic meanings of 'up' and 'down' with their visual representations, thereby breaking the boundaries of language. Our goal is to emphasize the product's functionality and convey the brand's concept directly.
- Dimensions & Packaging
- The product measures 1250mm × 750mm × 2000mm and weighs 50kg. It is separated packaged in several corrugated cardboard boxes.
- Tags
- Brand, elevator, sustainable development
- Production Technology
- In terms of product manufacturing, we use highly efficient materials, with the motor having a lifespan of up to 100,000 hours and minimal electricity consumption, reducing energy usage. We prioritize reducing carbon footprint, employing environmentally friendly production processes and adhering to the principles of circular economy to minimize waste generation. As for packaging, we consistently strive to utilize eco-friendly kraft paper materials, reducing environmental pollution from single-use packaging while still conveying the brand's tone.
- Design Challenge
- Our design approach takes into account that elevator purchasers are often young people, but the ultimate users are elderly individuals. Therefore, we adopt a balanced design philosophy that aligns layout and graphics, satisfying the aesthetic preferences of modern young people while also providing elderly users with a more intuitive understanding of the brand's product functionality, simplicity, and sense of safety.
- Research
- We direct all our efforts to address the needs of the elder adults who find it difficult to trudge up and down the stairs in older walk-up buildings in Asia where it is not possible to be retrofitted with an external elevator. Our design approach has considered that the elevator buyers tend to be young people, while the ultimate users are the elderly. Therefore, we adopt a balanced design concept to match layout and graphics and break language barriers to convey a sense of simplicity, directness, and authenticity in our visual identity.
- Inspiration
- Easygo focuses on elevator innovation, striving to meet the needs of elderly individuals who struggle with stairs in older walk-up buildings across Asia, where external elevators cannot be installed. Due to generational issues, some elderly individuals may be non-literate, hence we aim to convey clear and concise messages through our brand's visual identity, eliminating language barriers and benefiting all elderly individuals.
- Project Duration
- The project commenced its development in Chengdu, China, in January 2020 and was launched in Chengdu and Beijing in April 2023. It was exhibited at the Hong Kong Design Summit in March 2024.
- Operation Flow
- In the Asian market, we've observed that similar products are typically installed on walls of villas, clinics, and some subway stations. They operate on a single track, allowing only one person to ride at a time, and are priced high with numerous property condition restrictions. As for our product, we've innovatively utilized stainless steel dual tracks on the upper side and cement dual tracks on the lower side within corridors. With a load capacity of 150kg, it accommodates either two passengers simultaneously or one passenger with luggage. Featuring a hook-type design for easy removal, it takes up no space in the corridor.
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