Langjiu Estate San Pin Festival ບັນຈຸພັນເຫຼົ້າ by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2025
Langjiu Estate San Pin Festival ບັນຈຸພັນເຫຼົ້າ
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
- 25,346
- Verified Award Winner
- Verify Award Status for #162394
The Design
About Langjiu Estate San Pin Festival ບັນຈຸພັນເຫຼົ້າ
Langjiu Estate San Pin Festival ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າຂາວ (baijiu) ຊຶ່ງເປັນເຫຼົ້າກັ່ນຂອງຈີນ. ຊຸດນີ້ປະກອບດ້ວຍຜະລິດຕະພັນແນວຄວາມຄິດສອງອັນ ໂດຍອີງໃສ່ຫົວຂໍ້ກາງເວັນຂອງໄຮ່ເຫຼົ້າ ແລະ ກາງຄືນຂອງໄຮ່ເຫຼົ້າ. ກ່ອງດ້ານນອກຍັງສາມາດໃຊ້ເປັນໂຄມໄຟແກະສະຫຼັກເຈ້ຍສາມມິຕິ ໂດຍມີພາບແຕ້ມທິວທັດຂອງໄຮ່ເຫຼົ້າອ້ອມຮອບໂຄມໄຟ. ເມື່ອເປີດໄຟ ໂຄມໄຟຈະເຮັດໃຫ້ນຶກເຖິງການສະແດງແສງໄຟຍາມກາງຄືນທີ່ຈັດຂຶ້ນຢູ່ໄຮ່ເຫຼົ້າ. ບັນຈຸພັນນີ້ນຳສະເໜີພາບພາໂນຣາມາຂະໜາດນ້ອຍຂອງໄຮ່ເຫຼົ້າ ແລະ ມອບວັດຖຸທີ່ເປັນທີ່ລະນຶກ ຫຼາຍກວ່າການເນັ້ນໜັກໃສ່ພຽງແຕ່ເຄື່ອງດື່ມເທົ່ານັ້ນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Langjiu Estate San Pin Festival ບັນຈຸພັນເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Langjiu Estate San Pin Festival ບັນຈຸພັນເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Langjiu Estate San Pin Festival ບັນຈຸພັນເຫຼົ້າ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
- Dimensions & Packaging
- Width 310mm x Depth 196mm x Height 241mm
- Tags
- the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
- Production Technology
- One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
- Design Challenge
- Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
- Research
- Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
- Inspiration
- The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
- Project Duration
- The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
- Operation Flow
- This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
- Team Members
- Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei
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