Avand ບັນຈຸພັນຂອງເຂົ້າໜົມອົບ by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2025
Avand ບັນຈຸພັນຂອງເຂົ້າໜົມອົບ
Client: Avand Pastry
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
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The Design
About Avand ບັນຈຸພັນຂອງເຂົ້າໜົມອົບ
Avand ແມ່ນຊຸດບັນຈຸພັນທີ່ຖືກສ້າງຂຶ້ນສຳລັບແບຣນເຂົ້າໜົມອົບແບບບູຕິກ. ຊຸດນີ້ປະກອບດ້ວຍກ່ອງເຄັກ 3 ແບບ, ກ່ອງເຂົ້າໜົມກຸກກີ້ ແລະ ຖ້ວຍເຈ້ຍ. ການແຕ້ມແປງດ້ວຍມືຖືກນຳມາປະສົມປະສານກັບສິລະປະດິຈິຕອນ ເພື່ອສ້າງເປັນຮູບຊົງອິດສະຫຼະທີ່ຄ້າຍຄືກັບຜົນງານສິລະປະ. ສີຂຽວເຂັ້ມ ແລະ ສີຄຳ ຖືກນຳໃຊ້ເປັນສີຫຼັກຂອງແບຣນ. ພື້ນຜິວທີ່ແຕ້ມແປງໄວ້ນັ້ນສະທ້ອນໃຫ້ເຫັນເຖິງລັກສະນະທີ່ເຮັດດ້ວຍມືຂອງເຂົ້າໜົມອົບ ແລະ ຄວາມເອົາໃຈໃສ່ໃນລະຫວ່າງການຜະລິດ. ວິທີການສ້າງອັດຕະລັກສະນະແບບເຄື່ອນໄຫວຖືກນຳໃຊ້ ເຮັດໃຫ້ບັນຈຸພັນແຕ່ລະຊິ້ນມີຄວາມປະທັບໃຈທາງສິລະປະທີ່ຫຼາກຫຼາຍ ແທນທີ່ຈະເປັນລວດລາຍທີ່ຄົງທີ່ພຽງແບບດຽວ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Avand ບັນຈຸພັນຂອງເຂົ້າໜົມອົບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Avand ບັນຈຸພັນຂອງເຂົ້າໜົມອົບ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Avand ບັນຈຸພັນຂອງເຂົ້າໜົມອົບ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- Dimensions & Packaging
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc - Tags
- Packaging, Design, Pastry, Cake, Cookie,
- Production Technology
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production. - Design Challenge
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- Research
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- Inspiration
- The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer. - Project Duration
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- Operation Flow
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- Image Credits
- Designer: Masoud Najafi.
Strategist: Nima Saade
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