ຜົນງານ Stickman อัตลักษณ์แบรนด์ ໂດຍ Yitian Zeng ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2025 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເຫຼັກບັນຈຸພັນ· 2025
Stickman อัตลักษณ์แบรนด์
ໂດຍ Yitian Zeng
ລູກຄ້າ: Stickman
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #164180ການອອກແບບ
ກ່ຽວກັບ Stickman อัตลักษณ์แบรนด์
Stickman ແມ່ນອັດຕະລັກສະນ໌ແບຣນທີ່ຖືກອອກແບບສຳລັບຮ້ານຊານมุกในเมือง Kansas City. ອັດຕະລັກສະນ໌ນີ້ອີງໃສ່ຕົວລະຄອນມາສະຄອດທີ່ເປັນມິດ ເຊິ່ງເປັນຕົວແທນຂອງສິນຄ້າຫຼັກສອງຢ່າງຂອງຮ້ານ ຄື ຊານมุก ແລະ ຂອງກິນປີ້ງແບບເສືອກ. ຜົນງານສິລະປະນີ້ຖືກສ້າງຂຶ້ນດ້ວຍການແຕ້ມແບບດິຈິຕອນ ແລະ ການແຕ້ມແບບເວັກເຕີ (vector), ເຮັດໃຫ້ການອອກແບບສາມາດປັບຂະໜາດໄດ້ໂດຍບໍ່ເສຍຄວາມຄົມຊັດ. ຕົວລະຄອນ Stickman ປາກົດຢູ່ເທິງປ້າຍໂຄສະນາ, ປ້າຍໄຟ, ຜ້າກັນເປື້ອນ, ຜ້າມ່ານ, ຈອກ, ຫຼອດດູດ ແລະ ຖົງສົ່ງເຄື່ອງ, ໂດຍໃຊ້ວັດສະດຸໂລຫະ, ຜ້າ ແລະ ໂພລີໂພຣພີເລນ (polypropylene). ຈຸດປະສົງແມ່ນເພື່ອສ້າງຄວາມຮູ້ສຶກອົບອຸ່ນ ແລະ ເປັນມິດກັບຜູ້ມາຢ້ຽມຢາມທຸກໄວ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
Stickman อัตลักษณ์แบรนด์ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Stickman อัตลักษณ์แบรนด์ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Stickman อัตลักษณ์แบรนด์ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
- ແທັກ
- branding, shop, packaging design, illustration
- ເຕັກໂນໂລຊີການຜະລິດ
- The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
- ການຄົ້ນຄວ້າ
- The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
- ແຮງບັນດານໃຈ
- The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
- ໄລຍະເວລາໂຄງການ
- The project was done within 8 months and was launched officially in May 2024.
- ຂັ້ນຕອນການດຳເນີນງານ
- The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
- ເຄຣດິດຮູບພາບ
- Image: Yitian Zeng, 2024.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
