No Excuse ແຜ່ນພັບຄຣອສ by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບສັງຄົມ Competition Category.
ເຫຼັກສັງຄົມ· 2025
No Excuse ແຜ່ນພັບຄຣອສ
Client: ABC Design Communication
A' Design Award ລະດັບເຫຼັກ Winner in ສັງຄົມ Category
Verified Award Winner
Verify Award Status for #164278The Design
About No Excuse ແຜ່ນພັບຄຣອສ
ການອອກແບບແຜ່ນພັບຄຣອສນີ້ແມ່ນເຄື່ອງມືທີ່ມີພະລັງແລະນະວັດຕະກຳສຳລັບການສ້າງຄວາມຮັບຮູ້ແລະສົ່ງເສີມການປະຕິບັດ. ຮູບແບບການໂຕ້ຕອບ, ພາບທີ່ໂດດເດັ່ນ ແລະສະຖິຕິທີ່ມີຜົນກະທົບຖ່າຍທອດຄວາມຮີບດ່ວນຂອງບັນຫາໄດ້ຢ່າງມີປະສິດທິພາບ. ໂດຍການດຶງດູດຜູ້ໃຊ້ໃນລະດັບສ່ວນບຸກຄົນແລະຊຸກຍູ້ການມີສ່ວນຮ່ວມ, ແຜ່ນພັບນີ້ເປັນຕົວກະຕຸ້ນການປ່ຽນແປງ, ສ້າງຄວາມເຂັ້ມແຂງໃຫ້ບຸກຄົນກາຍເປັນຜູ້ສະໜັບສະໜູນທີ່ມີບົດບາດຢ່າງຈິງຈັງເພື່ອຄວາມປອດໄພແລະຄວາມສະເໝີພາບຂອງແມ່ຍິງ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
No Excuse ແຜ່ນພັບຄຣອສ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. No Excuse ແຜ່ນພັບຄຣອສ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. No Excuse ແຜ່ນພັບຄຣອສ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
- Dimensions & Packaging
- Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
- Tags
- noexcuse, women, violence, abcdesign, brochure, awareness, social
- Production Technology
- The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
- Design Challenge
- The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
- Research
- The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
- Inspiration
- The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
- Project Duration
- The project started in July 2024 in Athens and finished in September 2024 in Athens.
- Operation Flow
- The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
- Team Members
- Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis
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