Colorful Zhangzhou ການຫຸ້ມຫໍ່ຜະລິດຕະພັນຂອງແບຣນ by Yangchao Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2025
Colorful Zhangzhou ການຫຸ້ມຫໍ່ຜະລິດຕະພັນຂອງແບຣນ
by Yangchao Wu
Client: Yangchao Wu
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
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The Design
About Colorful Zhangzhou ການຫຸ້ມຫໍ່ຜະລິດຕະພັນຂອງແບຣນ
Colorful Zhangzhou ແມ່ນລະບົບການຫຸ້ມຫໍ່ ແລະ ອັດຕະລັກທີ່ສ້າງຂຶ້ນສຳລັບແບຣນຂອງເມືອງ. ການອອກແບບຄອບຄຸມລະບົບອັດຕະລັກທາງສາຍຕາ, ການຫຸ້ມຫໍ່ຂອງຂວັນ, ພື້ນທີ່ປະສົບການແບບອອບໄລນ໌ ແລະ ແພລດຟອມບໍລິການຊີວິດແບບອອນໄລນ໌. ສີແດງ ແລະ ດອກແດຟໂຟດິລຖືກນຳໃຊ້ເປັນຫົວຂໍ້ຫຼັກ, ໂດຍອີງໃສ່ປະຫວັດສາດທ້ອງຖິ່ນ, ຮີດຄອງປະເພນີ ແລະ ລວດລາຍສະຖາປັດຕະຍະກຳ. ຫົວຂໍ້ແຍກຕ່າງຫາກຖືກພັດທະນາຂຶ້ນສຳລັບຜະລິດຕະພັນຕ່າງໆ ເຊັ່ນ ຂະໜົມໄຫວ້ພະຈັນ, ຊາ ແລະ ຂອງທີ່ລະນຶກ. ກ່ອງແຕ່ລະໜ່ວຍມີຂະໜາດຄວາມກວ້າງ 260 ມມ, ຄວາມເລິກ 260 ມມ ແລະ ຄວາມສູງ 140 ມມ. ໂຄງສ້າງການຫຸ້ມຫໍ່ທີ່ມີນະວັດຕະກຳຊ່ວຍປັບປຸງການປົກປ້ອງໃນລະຫວ່າງການຂົນສົ່ງ, ແລະ ມີການນຳໃຊ້ວັດສະດຸທີ່ຍືນຍົງ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Colorful Zhangzhou ການຫຸ້ມຫໍ່ຜະລິດຕະພັນຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Colorful Zhangzhou ການຫຸ້ມຫໍ່ຜະລິດຕະພັນຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Colorful Zhangzhou ການຫຸ້ມຫໍ່ຜະລິດຕະພັນຂອງແບຣນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
- Dimensions & Packaging
- Width 260 mm x Depth 260 mm x Height 140 mm
- Tags
- Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
- Production Technology
- The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
- Design Challenge
- This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
- Research
- A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
- Inspiration
- The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
- Project Duration
- The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
- Operation Flow
- Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
- Team Members
- Chief Designer: Yangchao Wu
- Image Credits
- Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.
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