ຜົນງານ Joy To Go ບັນຈຸພັນ ໂດຍ Du Qingyu and Zhang Jun ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2025 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເຫຼັກບັນຈຸພັນ· 2025
Joy To Go ບັນຈຸພັນ
ລູກຄ້າ: Joy Studio
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #165104ການອອກແບບ
ກ່ຽວກັບ Joy To Go ບັນຈຸພັນ
ບັນຈຸພັນສຳລັບການສົ່ງອາຫານດ່ວນ Joy To Go ໄດ້ປະສົມປະສານຕົວລະຄອນນ້ອຍໆທີ່ໜ້າຮັກຊື່ວ່າ Joy ເຂົ້າກັບອາຫານ, ສ້າງການອອກແບບທີ່ສອດຄ່ອງກັນໄປທົ່ວລະບົບບັນຈຸພັນ. ອົງປະກອບທີ່ສະໜຸກສະໜານເຫຼົ່ານີ້ບໍ່ພຽງແຕ່ຖືກອອກແບບເພື່ອຄວາມສະໜຸກເທົ່ານັ້ນ ແຕ່ຍັງບອກໃບ້ເຖິງກົນໄກການເປີດຂອງບັນຈຸພັນອີກດ້ວຍ. ຕົວຢ່າງ, ຕົວລະຄອນທີ່ມີເບີເກີຢູ່ເທິງຫົວຈະປາກົດຢູ່ເທິງບັນຈຸພັນຂອງເບີເກີ. ສ່ວນປະກອບຂອງເບີເກີເພີ່ມເຕີມຈະສາມາດເຫັນໄດ້ເທື່ອລະໜ້ອຍ ເມື່ອຜູ້ໃຊ້ເປີດຝາເທົ່ານັ້ນ. ຍິ່ງໄປກວ່ານັ້ນ, ບັນຈຸພັນສາມາດນຳມາໃຊ້ຄືນໃໝ່ໄດ້, ເນື່ອງຈາກລວດລາຍສາມາດຖືກຂາດອອກມາເພື່ອສ້າງທີ່ຄັ້ນໜັງສື, ເຊິ່ງຊ່ວຍສົ່ງເສີມການຮັບຮູ້ດ້ານສິ່ງແວດລ້ອມ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
Joy To Go ບັນຈຸພັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Joy To Go ບັນຈຸພັນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Joy To Go ບັນຈຸພັນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm - ແທັກ
- Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
- ເຕັກໂນໂລຊີການຜະລິດ
- For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
- ການຄົ້ນຄວ້າ
- We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
- ແຮງບັນດານໃຈ
- To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
- ໄລຍະເວລາໂຄງການ
- The project started in April 2024 in Beijing and finished in October 2024 in Beijing
- ຂັ້ນຕອນການດຳເນີນງານ
- We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
- ສະມາຊິກທີມ
- Du Qingyu
Zhang Jun - ເຄຣດິດຮູບພາບ
- Du Qingyu
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
