Grandpa Gui ການຫຸ້ມຫໍ່ຊາ by Jinxin Liu is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2025
Grandpa Gui ການຫຸ້ມຫໍ່ຊາ
by Jinxin Liu
Client: Grandpa Gui
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #166449The Design
About Grandpa Gui ການຫຸ້ມຫໍ່ຊາ
ອາກົງ Gui ເປັນການອອກແບບການຫຸ້ມຫໍ່ຊາທີ່ສ້າງຂຶ້ນສຳລັບແບຣນຊາສະໝຸນໄພ. ການຫຸ້ມຫໍ່ຜະລິດຈາກເຈ້ຍພິເສດແບບດ້ານ, ພິມດ້ວຍສີ Pantone ແລະຕົກແຕ່ງດ້ວຍການປັ໊ມນູນ. ຮູບແຕ້ມຂອງສະໝຸນໄພແລະດອກໄມ້ທີ່ບັນຈຸຢູ່ໃນຊາຖືກສະແດງໄວ້ເທິງໜ້າກ່ອງ. ໂຕນສີອ່ອນສະທ້ອນເຖິງລັກສະນະທີ່ເບົາບາງຂອງຜະລິດຕະພັນ. ໂຄງສ້າງໄດ້ພັດທະນາຈາກກ່ອງແບບ airplane box ດັ້ງເດີມ ແລະຜະສົມຜະສານກັບຮູບແບບການພັນແບບຈີນດັ້ງເດີມ. ວິທີການພັນນີ້ຊ່ວຍໃຫ້ຕົ້ນທຶນການຜະລິດຕໍ່າ ພ້ອມທັງມອບຮູບລັກສະນະທີ່ໂດດເດັ່ນໃຫ້ແກ່ການຫຸ້ມຫໍ່.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Grandpa Gui ການຫຸ້ມຫໍ່ຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Grandpa Gui ການຫຸ້ມຫໍ່ຊາ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Grandpa Gui ການຫຸ້ມຫໍ່ຊາ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
- Dimensions & Packaging
- Width 270 mm x Depth 100 mm x Height 95 mm
- Tags
- Packaging, Tea, Chinese Culture, Women, Herbs
- Production Technology
- The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
- Design Challenge
- The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
- Research
- This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
- Inspiration
- This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
- Project Duration
- The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
- Operation Flow
- This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
- Team Members
- Designer: Jinxin Liu
- Image Credits
- Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu
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