Pass Train ຊຸດຫີບຫໍ່ຂອງຂວັນແຫ່ງຄວາມປາຖະໜາ by Jiwon Jung is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2025
Pass Train ຊຸດຫີບຫໍ່ຂອງຂວັນແຫ່ງຄວາມປາຖະໜາ
by Jiwon Jung
Client: Hongik University
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #167598The Design
About Pass Train ຊຸດຫີບຫໍ່ຂອງຂວັນແຫ່ງຄວາມປາຖະໜາ
Pass Train ແມ່ນການອອກແບບໂຄງສ້າງຫີບຫໍ່ທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກລົດໄຟ, ເປັນສັນຍາລັກຂອງຄວາມອົດທົນ ແລະ ແຮງຂັບເຄື່ອນໄປຂ້າງໜ້າ. ຫີບຫໍ່ຫົວຈັກ (ຫີບຫໍ່ເອກະລັກ) ມີລັກສະນະປ່ອງໄຟທີ່ຍົກສູງ, ສະແດງເຖິງແຮງຜັກດັນ ແລະ ຄວາມທະເຍີທະຍານ. ຫີບຫໍ່ຕົວລົດຂະຫຍາຍແນວຄວາມຄິດລົດໄຟຕໍ່, ເພີ່ມຈັງຫວະ ແລະ ຄວາມຕໍ່ເນື່ອງ. ຫີບຫໍ່ປາຍທາງເປັນສີດຳ, ໝາຍເຖິງຈຸດໝາຍປາຍທາງສຸດທ້າຍ ແລະ ເປົ້າໝາຍທີ່ບັນລຸໄດ້. ຫີບຫໍ່ເອກະລັກສອງຊັ້ນເປັນການເຕັມຕາມຊຸດເປັນກ່ອງພຣີມຽມທີ່ສະເຫຼີມສະຫຼອງຄວາມສຳເລັດ. ເມື່ອລວມກັນ, ອົງປະກອບເຫຼົ່ານີ້ສ້າງປະສົບການຂອງຂວັນທີ່ບອກເລົ່າເລື່ອງ ທີ່ລວບລວມທັງການເດີນທາງ ແລະ ຜົນສຳເລັດໄວ້ດ້ວຍກັນ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Pass Train ຊຸດຫີບຫໍ່ຂອງຂວັນແຫ່ງຄວາມປາຖະໜາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Pass Train ຊຸດຫີບຫໍ່ຂອງຂວັນແຫ່ງຄວາມປາຖະໜາ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Pass Train ຊຸດຫີບຫໍ່ຂອງຂວັນແຫ່ງຄວາມປາຖະໜາ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
- Dimensions & Packaging
- Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm - Tags
- Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
- Production Technology
- The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
- Design Challenge
- The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
- Research
- This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
- Inspiration
- In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
- Project Duration
- The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
- Operation Flow
- The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
- Patents
- This work is all original images not copyrighted.
- Team Members
- Design Director : Jiwon Jung
- Image Credits
- This work is all original images not copyrighted.
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