Kanade Japanese ຫນ້າທີ່ຫຼັກ: ການຫຸ້ມຫໍ່ by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2025
Kanade Japanese ຫນ້າທີ່ຫຼັກ: ການຫຸ້ມຫໍ່
by Yuko Takagi
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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The Design
About Kanade Japanese ຫນ້າທີ່ຫຼັກ: ການຫຸ້ມຫໍ່
ເນື້ອໃນປຶ້ມ: ການອອກແບບການຫຸ້ມຫໍ່ສຳລັບ Kanade, ເຫຼົ້າແວ້ນຄາຟຍີ່ປຸ່ນລະດັບພຣີເມ້ຍມ, ໄດ້ຮັບແຮງບັນດານໃຈຈາກຄວາມງາມແບບດັ້ງເດີມເພື່ອສະທ້ອນເຖິງລົດຊາດທຳມະຊາດ ແລະ ປານີດຂອງຜະລິດຕະພັນ. ດ້ວຍແຮງບັນດານໃຈຈາກແນວຄິດເລື່ອງຄວາມກົມກຽວ, ການອອກແບບໄດ້ໃຊ້ເຈ້ຍວາຊິ (washi) ທີ່ອອກແບບພິເສດພ້ອມເສັ້ນໃຍທີ່ມີຄວາມມັນເງົາ, ສ້າງຄວາມກົງກັນຂ້າມລະຫວ່າງຄວາມດ້ານ ແລະ ຄວາມມັນເງົາທີ່ລະອຽດອ່ອນເພື່ອໃຫ້ຄວາມຮູ້ສຶກທີ່ສຳຜັດໄດ້ ແລະ ເປັນງານຫັດຖະກຳ. ພາບແຕ້ມສີນ້ຳ ແລະ ການຂຽນລາຍມືແບບຄາລີກຣາຟີ ຊ່ວຍເສີມສ້າງຄວາມປະທັບໃຈຂອງງານທີ່ເຮັດດ້ວຍມື, ໃນຂະນະທີ່ຮູບແບບຕົວອັກສອນທີ່ອອກແບບພິເສດເພີ່ມເອກະລັກທີ່ທັນສະໄໝແຕ່ຍັງຝັງຮາກຢູ່ໃນວັດທະນະທຳ. ຜົນທີ່ໄດ້ຄືການຫຸ້ມຫໍ່ທີ່ເຊື່ອມໂຍງລະຫວ່າງປະເພນີ ແລະ ຄວາມຮູ້ສຶກຮ່ວມສະໄໝເພື່ອດຶງດູດໃຈໃນລະດັບສາກົນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Kanade Japanese ຫນ້າທີ່ຫຼັກ: ການຫຸ້ມຫໍ່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Kanade Japanese ຫນ້າທີ່ຫຼັກ: ການຫຸ້ມຫໍ່ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Kanade Japanese ຫນ້າທີ່ຫຼັກ: ການຫຸ້ມຫໍ່ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
- Dimensions & Packaging
- 700ml
- Tags
- #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
- Production Technology
- The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
- Design Challenge
- Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
- Research
- We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
- Inspiration
- The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
- Project Duration
- 1 year, Tokyo
- Operation Flow
- Consumed neat, on the rocks, or in cocktails.
- Patents
- Yuko Takagi
- Image Credits
- Yuko Takagi
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