Coffee Wave ຖົງກາເຟ by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2025
Coffee Wave ຖົງກາເຟ
Client: Kyma Coffee Grinder’s
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #168188The Design
About Coffee Wave ຖົງກາເຟ
ບັນຈຸພັນກາເຟກອງ Coffee Wave ນຳສະເໜີການອອກແບບທີ່ດຶງດູດສາຍຕາ, ໂດຍສະເພາະໃນກຸ່ມຜູ້ຊົມໄວໜຸ່ມ. ໄດ້ຮັບອິດທິພົນຈາກຄວາມງາມແບບເໜືອຈິງ, ມັນນຳມາຊຶ່ງການປະສົມປະສານລະຫວ່າງອົງປະກອບສີດຳແລະຂາວກັບເຕັກນິກການຕັດສີທີ່ໂດດເດັ່ນເພື່ອສ້າງອົງປະກອບພາບທີ່ເປັນເອກະລັກ. ການປະສົມປະສານລະຫວ່າງຄວາມກົງກັນຂ້າມແລະລາຍລະອຽດທີ່ສົດໃສໃຫ້ບັນຈຸພັນມີຄວາມຮູ້ສຶກທີ່ມີຊີວິດຊີວາ, ເຮັດໃຫ້ມັນດຶງດູດທາງສາຍຕາຫຼາຍຂຶ້ນ. ວິທີການອອກແບບນີ້ມີຈຸດປະສົງເພື່ອສ້າງການເຊື່ອມຕໍ່ກັບຜູ້ບໍລິໂພກ, ເຊີນຊວນພວກເຂົາໃຫ້ສຳຫຼວດຍີ່ຫໍ້ແລະເອກະລັກຂອງມັນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Coffee Wave ຖົງກາເຟ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Coffee Wave ຖົງກາເຟ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Coffee Wave ຖົງກາເຟ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
- Dimensions & Packaging
- Width 98mm x Depth 60mm x Height 180mm
- Tags
- coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
- Production Technology
- The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
- Design Challenge
- The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
- Research
- The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
- Inspiration
- The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
- Project Duration
- The project started in April 2022 in Athens and finished in November 2023 in Athens.
- Operation Flow
- The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
- Team Members
- Kornilios Nikolaidis, Andromachi Kakava
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