Courage 2.0 ການອອກແບບບັນຈຸພັນ by Edmund Lim and Tony Ng is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2025
Courage 2.0 ການອອກແບບບັນຈຸພັນ
Client: Detail Pte Ltd
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
- Verify Award Status for #168255
The Design
About Courage 2.0 ການອອກແບບບັນຈຸພັນ
ພະລັງຂອງຄວາມລຽບງ່າຍ: ການຕັດຕອນກັບຄືນສູ່ສິ່ງທີ່ຈຳເປັນ. ການໃຊ້ເສັ້ນສາຍທີ່ສະອາດ, ພື້ນທີ່ຫວ່າງສີຂາວທີ່ກວ້າງຂວາງ, ແລະຕົວອັກສອນທີ່ລະອຽດອ່ອນ ສ້າງຄວາມຮູ້ສຶກຂອງອຳນາດທາງການແພດໃນຂະນະທີ່ເພີ່ມຄວາມສາມາດໃນການອ່ານ. ການຈັດວາງທີ່ບໍ່ມີຄວາມລົດລົນເຮັດໃຫ້ຂໍ້ມູນທີ່ສຳຄັນໂດດເດັ່ນ: ສ່ວນປະກອບທີ່ມີດທິພາບ, ຜົນປະໂຫຍດທາງວິທະຍາສາດ, ແລະການຮັບຮອງຈາກຜູ້ຊ່ຽວຊານດ້ານໜັງໜ້າ, ສົ່ງເສີມຄວາມໄວ້ວາງໃຈແລະຄວາມຊັດເຈນ. ການເພີ່ມພະລັງການໃຊ້ສີສັນສູງສຸດ: ວິທີການໃໝ່ຕໍ່ກັບຄວາມສົດໃສ. ການອອກແບບບັນຈຸພັນນຳໃຊ້ສີສັນທີ່ເຕັມທີ່, ມີພະລັງ, ແລະສົດໃສໃນຂະນະທີ່ຮັກສາຄວາມໜ້າເຊື່ອຖືທາງວິທະຍາສາດ. ໂທນສີທີ່ເຂັ້ມແລະອຸດົມສົມບູນເຊັ່ນ: ສີນ້ຳເງິນເຂັ້ມຫຼືສີຂຽວມໍລະກົດຖ່າຍທອດຄວາມເປັນຜູ້ຊ່ຽວຊານດ້ານໜັງໜ້າ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Courage 2.0 ການອອກແບບບັນຈຸພັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Courage 2.0 ການອອກແບບບັນຈຸພັນ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Courage 2.0 ການອອກແບບບັນຈຸພັນ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Power of Minimalism, Stripping Back to Essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility.
A clutter-free layout allows key information, such as active ingredients, scientific benefits, and dermatological endorsements to stand out, fostering trust and clarity.
Maximizing Color Dynamism: A New Approach to Vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility.
Deep, rich tones such as navy or emerald convey dermatological expertise. Accents of gold, silver, or metallic foiling introduce an element of prestige without compromising clinical authenticity. The interplay of high-contrast colors, paired with negative space, enhances readability and visual appeal. - Dimensions & Packaging
- 8 x 4.7 x 20 cm; 315 g
- Production Technology
- Design is printed on the transparent sticker with soft-touch matte finishes exude a luxurious, velvety feel, reminiscent of the smoothness one seeks in skincare results. Raised embossing or debossing offers a tactile cue to emphasize critical product details, reinforcing credibility and quality.
- Design Challenge
- Expertise and modernity in the packaging design transcend aesthetics. They shape perception, build trust, and elevate the entire haircare experience. Through minimalist layouts, sensorial elements, dynamic color strategies, and scientifically infused design, we crafted the packaging that not only captivates but also educates and reassures consumers.
- Research
- Packaging design has evolved from a simple method of protection and information delivery into an art form that encapsulates brand identity, expertise, and modernity. Today’s intelligent packaging design elevates both the aesthetic and functional aspects of a product, marrying innovation with clarity to create a unique consumer experience.
Contemporary packaging is the power of minimalism, stripping back to essentials. In an era inundated with visual clutter especially in the FMCG market, minimalism stands as a beacon of simplicity and elegance. A pared-down design not only eliminates distractions but also accentuates the product’s intrinsic qualities. This approach allows consumers to focus on what truly matters, resulting in a clean, impactful presentation that exudes confidence and sophistication. Minimalist packaging serves as a subtle yet potent statement, suggesting that quality need not be complicated to be compelling.
Sensorial Design: The packaging design is about engaging multiple senses, and this is where sensorial design comes into play. Engaging beyond the visual, textured finishes and embossed graphics can invite touch and curiosity, transforming the interaction into a multisensory journey. Such engagement not only elevates the brand experience but also builds a memorable connection with consumers, who appreciate the thoughtful interplay between design and functionality.
Maximizing Color Dynamism: an approach to vibrancy in the design. Color is a powerful tool that influences perception, emotions, and behavior. Dynamic color palettes are used strategically to attract attention, guide consumer experience, and reinforce brand identity. By experimenting with bold yet harmonious color combinations, we imbue packaging with energy, setting the product apart from competitors and resonating with a dynamic audience.
Incorporating dermatology and science cues is essential for crafting authority in design. A clinical yet appealing design that uses clean lines, neutral tones, and subtle scientific imagery communicates precision, trustworthiness, and expertise. The design choices reassure consumers about the product’s reliability and efficacy, effectively blending the art of visual storytelling with the rigor of scientific principles.
Ultimately, the design embodies a fusion of art and science, in harmonizing expertise, minimalism, sensorial engagement, and vibrant color dynamics. It is a holistic approach that transforms ordinary packaging into an experience that is modern, engaging, and authoritative. - Inspiration
- Dermatology, this is the design direction for this project. This exploration delves into the art of minimalist layouts, sensorial design elements, dynamic color strategies, and the infusion of dermatology and scientific cues, culminating in a packaging experience that resonates with consumers at both an intellectual and emotional level.
- Project Duration
- The project started in October 2024 and finished in October 2024 and was launched in the Indonesia Market on January 2025.
- Team Members
- Creative Director: Edmund Lim
Senior Designer: Tony Ng
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