Chinese Zodiac Gift Box ກ່ອງຂອງຂວັນ by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2025
Chinese Zodiac Gift Box ກ່ອງຂອງຂວັນ
by Tao Ran
Client: China State Construction Hailong Technology Company Limited
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #168761The Design
About Chinese Zodiac Gift Box ກ່ອງຂອງຂວັນ
ກ່ອງຂອງຂວັນນັກກະສັດຈີນເປັນກ່ອງບັນຈຸພັນທີ່ອອກແບບສຳລັບຕຸກກະຕານັກກະສັດຈີນ. ສັດປະຈຳປີນັກກະສັດຖືກແຕ້ມດ້ວຍເສັ້ນສາຍທີ່ຮຽບງ່າຍແທນວິທີການແຕ້ມພາບແບບດັ້ງເດີມ. ແຕ່ລະລວດລາຍຍັງຄົງຄວາມກະທັດຮັດ ແລະ ງ່າຍຕໍ່ການຈົດຈຳ ໂດຍນຳເອົາຫົວຂໍ້ບູຮານມາປະສົມປະສານກັບພາສາພາບແບບທັນສະໄໝ. ກ່ອງດ້ານນອກເຮັດຈາກເຈ້ຍແຂງສີເທົາ 1000g ແລະ ເຈ້ຍສີຂາວນ້ຳກ້ອນ 128g ພິມນູນຮ້ອນ. ກ່ອງດ້ານໃນເຮັດຈາກເຈ້ຍແຂງສີເທົາ 500g ແລະ ເຈ້ຍສີຂາວນ້ຳກ້ອນ 128g ພິມນູນຮ້ອນ ພ້ອມຖາດ EVA ທີ່ແກະສະຫຼັກ. ກ່ອງນີ້ອອກແບບໄວ້ເພື່ອເປັນຂອງຂວັນສຳລັບໝູ່ເພື່ອນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Chinese Zodiac Gift Box ກ່ອງຂອງຂວັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Chinese Zodiac Gift Box ກ່ອງຂອງຂວັນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Chinese Zodiac Gift Box ກ່ອງຂອງຂວັນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
- Dimensions & Packaging
- Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
- Tags
- Chinese Zodiac
- Production Technology
- The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
- Design Challenge
- Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
- Research
- In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience - Inspiration
- This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
- Project Duration
- The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
- Operation Flow
- The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.
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