Kolompeh ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຂອງເຂົ້າໜົມອົບ by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2025
Kolompeh ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຂອງເຂົ້າໜົມອົບ
by Sajad Izadi
Client: Reza Sweets and Nuts
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #170085The Design
About Kolompeh ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຂອງເຂົ້າໜົມອົບ
ຂໍ້ຄວາມປຶ້ມ: Kolompeh ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຂົ້າໜົມອົບແບບດັ້ງເດີມຂອງເມືອງ Kerman ທີ່ຍັດໄສ້ດ້ວຍໝາກອິນຫຼູ່ (dates) ແລະໃຫ້ຄວາມຫວານດ້ວຍນ້ຳຫວານໝາກອະງຸ່ນ. ກ່ອງນີ້ຜະລິດຈາກເຈ້ຍແຂງ (cardboard) ທີ່ເຄືອບດ້ວຍວັດສະດຸທີ່ມີພື້ນຖານມາຈາກນ້ຳ ເພື່ອຮັກສາໃຫ້ບັນຈຸພັນເປັນມິດກັບສິ່ງແວດລ້ອມ. ຮູບພາບປະກອບປົກຄຸມທົ່ວທັງໜ້າຜິວ, ສະແດງໃຫ້ເຫັນຕົວລະຄອນທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກບັນພະບຸລຸດຂອງເມືອງ Kerman, ທີ່ມີໜວດຍາວ ແລະ ເຄື່ອງນຸ່ງທີ່ປະດັບປະດາດ້ວຍລວດລາຍເປີເຊຍ. ສີທອງ ແລະ ສີພິມທີ່ສົດໃສສະແດງເຖິງຄຸນນະພາບ, ແລະແຕ່ລະສີກໍ່ໝາຍເຖິງລົດຊາດໜຶ່ງໆ. ເຂົ້າໜົມອົບຖືກຈັດວາງໄວ້ພາຍໃນເທິງເຈ້ຍຂີ້ເຜິ້ງທີ່ໃຊ້ໄດ້ກັບອາຫານ (food-grade wax paper). ການອອກແບບນີ້ເຊື່ອມໂຍງສິລະປະທ້ອງຖິ່ນເຂົ້າກັບຕະຫຼາດສະໄໝໃໝ່.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Kolompeh ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຂອງເຂົ້າໜົມອົບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Kolompeh ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຂອງເຂົ້າໜົມອົບ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Kolompeh ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຂອງເຂົ້າໜົມອົບ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
- Dimensions & Packaging
- Width:224mm Depth:55mm Height:224mm
- Tags
- Packaging design, Sweets , Design, Graphic Design, Illustration
- Production Technology
- In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
- Design Challenge
- Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
- Research
- The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
- Inspiration
- In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
- Project Duration
- The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
- Operation Flow
- At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
- Team Members
- Graphic Designer: Sajad Izadi
- Image Credits
- Graphic Designer: Sajad Izadi
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