Yanghe Naked Bottle Liquor ບັນຈຸພັນຂວດເຫຼົ້າໄປຈິວ by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2025
Yanghe Naked Bottle Liquor ບັນຈຸພັນຂວດເຫຼົ້າໄປຈິວ
by Liandong Zhang and Xueqian Zhang
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
- Verify Award Status for #170767
The Design
About Yanghe Naked Bottle Liquor ບັນຈຸພັນຂວດເຫຼົ້າໄປຈິວ
Yanghe Naked Bottle Liquor ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າໄປຈິວ ເຊິ່ງເປັນເຫຼົ້າກັ່ນຂອງຈີນ. ຂວດແກ້ວຄຣິສຕັນນີ້ ປະສົມປະສານຮູບຊົງຂວດດອກບ໊ວຍແບບຄລາສສິກ ເຂົ້າກັບເສັ້ນສາຍທີ່ລຽບງ່າຍແລະທັນສະໄໝ. ໂຄງສ້າງຮູບເຂົາແບ້ຢູ່ເທິງຂວດ ອ້າງອີງເຖິງລວດລາຍແບ້ດັ້ງເດີມຂອງແບຣນ. ປ້າຍສະຫຼາກຮູບແມງກະເບື້ອຍັງຄົງຖືກຮັກສາໄວ້ ແລະຖືກປັບປຸງໃຫ້ປານີດຂຶ້ນ ດ້ວຍເສັ້ນສາຍທີ່ລຽບງ່າຍ ແລະການປະສົມສີທີ່ສະຫງົບເສງີ່ຍມ. ໂທນສີຟ້າອົມຂຽວຂອງຂວດ ໂດດເດັ່ນຢູ່ເທິງຊັ້ນວາງສິນຄ້າ. ການອອກແບບນີ້ ມີຈຸດປະສົງເພື່ອໃຫ້ເຫຼົ້າຂວດແບບລຽບງ່າຍ ມີຄຸນຄ່າທີ່ຮັບຮູ້ໄດ້ສູງຂຶ້ນ ແລະມີເອກະລັກຂອງແບຣນທີ່ຊັດເຈນ. ຂວດມີຂະໜາດ 76 x 76 x 257 ມິນລີແມັດ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Yanghe Naked Bottle Liquor ບັນຈຸພັນຂວດເຫຼົ້າໄປຈິວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Yanghe Naked Bottle Liquor ບັນຈຸພັນຂວດເຫຼົ້າໄປຈິວ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Yanghe Naked Bottle Liquor ບັນຈຸພັນຂວດເຫຼົ້າໄປຈິວ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions & Packaging
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Production Technology
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Design Challenge
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Research
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Project Duration
- From November 2024 Nanjing, Jiangsu, China
- Operation Flow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Team Members
- Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
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