Moutai Dream Red ການຫຸ້ມຫໍ່ເຫລົ້າແວງ by Heng Luo and Yi Huang is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບແພລັດຕິນັມ in ການອອກແບບບັນຈຸພັນ Competition Category.
ແພລັດຕິນັມບັນຈຸພັນ· 2025
Moutai Dream Red ການຫຸ້ມຫໍ່ເຫລົ້າແວງ
Client: Moutai Industrial Design Center
A' Design Award ລະດັບແພລັດຕິນັມ Winner in ບັນຈຸພັນ Category
- 947,507
- Verified Award Winner
- Verify Award Status for #170889
The Design
About Moutai Dream Red ການຫຸ້ມຫໍ່ເຫລົ້າແວງ
Moutai Dream Red ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ທີ່ສ້າງຂຶ້ນສຳລັບຜະລິດຕະພັນເຫລົ້າຈີນ. ກ່ອງຫຸ້ມຫໍ່ມີຂະໜາດ 137 x 137 x 360 ມິນລີແມັດ ແລະໃຊ້ສີແດງຊາດ (cinnabar red) ທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກເຄື່ອງເຂີນສະໄໝລາຊະວົງຮັ່ນ ປະສົມກັບສີດຳ ເພື່ອໃຫ້ມີລັກສະນະຫຼູຫຼາລະດັບພຣີເມຍມ. ຮູບແຕ້ມປະກອບສະແດງໃຫ້ເຫັນມາສະຄອດຂອງແບຣນກຳລັງຍົກຈອກສະຫຼອງ. ໂຄງສ້າງໃຊ້ເຕັກນິກການເຈາະຮູໂປ່ງ, ການພິມປັ໊ມຮ້ອນ ແລະການພິມແບບອັນຕຣາໄວໂອເລັດ ເທິງເຈ້ຍພິເສດທີ່ສາມາດນຳກັບມາໃຊ້ໃໝ່ໄດ້. ປະມານ 95 ເປີເຊັນຂອງກ່ອງຫຸ້ມຫໍ່ເປັນມິດກັບສິ່ງແວດລ້ອມ ແລະສາມາດຍ່ອຍສະຫຼາຍໄດ້ຕາມທຳມະຊາດ. ການອອກແບບນີ້ມີຈຸດປະສົງສຳລັບເປັນຂອງຂວັນ, ການສະສົມ ແລະການໃຊ້ໃນງານລ້ຽງ.
The Recognition
About the A' Design Award ລະດັບແພລັດຕິນັມ
Moutai Dream Red ການຫຸ້ມຫໍ່ເຫລົ້າແວງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບແພລັດຕິນັມ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຸດສຳລັບການອອກແບບທີ່ພິເສດແທ້ ສະຫງ່າງາມ ແລະ ຍິ່ງໃຫຍ່. ຜູ້ຊະນະລະດັບແພລັດຕິນັມແມ່ນສິ່ງມະຫັດສະຈັນແຫ່ງການສ້າງສັນ ເປັນຫຼັກຖານຂອງຂີດຈຳກັດແຫ່ງຄວາມຄິດສ້າງສັນທາງປັນຍາ ແລະ ສະແດງເຖິງຄວາມເປັນມືອາຊີບ ແລະ ພອນສະຫວັນທີ່ບໍ່ມີໃຜທຽບໄດ້ຂອງຜູ້ອອກແບບ. ການອອກແບບເຫຼົ່ານີ້ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ມີຊື່ສຽງທີ່ສຸດ ທີ່ກຳນົດຄວາມງາມຂອງຍຸກສະໄໝ ປະກອບສ່ວນຕໍ່ຄວາມຢູ່ດີກິນດີຂອງສັງຄົມ ແລະ ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Moutai Dream Red ການຫຸ້ມຫໍ່ເຫລົ້າແວງ ສະແດງເຖິງຄວາມເປັນເລີດທີ່ເໜືອລະດັບ ແລະ ເຮັດໃຫ້ໂລກດີຂຶ້ນດ້ວຍຄຸນລັກສະນະທີ່ເປັນປະໂຫຍດ. Moutai Dream Red ການຫຸ້ມຫໍ່ເຫລົ້າແວງ ແມ່ນຜົນງານທີ່ຊະນະ A' Design Award ລະດັບແພລັດຕິນັມ ທີ່ກະຕຸ້ນຄວາມປາດຖະໜາ ໃຫ້ແຮງບັນດານໃຈ ເຮັດໃຫ້ມີຄວາມສຸກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມສຸກອັນຍິ່ງໃຫຍ່.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Dimensions & Packaging
- 137x137x360mm
- Tags
- Moutai, Wine, Chinese Red, Dream, Romance
- Production Technology
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Design Challenge
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Research
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Inspiration
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Project Duration
- Renhuai city, 5 March 2024-19 April 2024
- Operation Flow
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Team Members
- Heng Luo
Yi Huang - Image Credits
- Moutai Industrial Design Center
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