ຜົນງານ Cny Design For The Year Of The Snake ບັນຈຸພັນນົມ ໂດຍ Mengniu Gaoke Fresh Dairy Products ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2025 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2025
Cny Design For The Year Of The Snake ບັນຈຸພັນນົມ
ໂດຍ Mengniu Gaoke Fresh Dairy Products
ລູກຄ້າ: Mengniu Gaoke Fresh Dairy Products
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #171317ການອອກແບບ
ກ່ຽວກັບ Cny Design For The Year Of The Snake ບັນຈຸພັນນົມ
Cny Design For The Year Of The Snake ແມ່ນປ້າຍບັນຈຸພັນນົມສະບັບຈຳກັດ ທີ່ສ້າງຂຶ້ນສຳລັບປີງູຕາມປະຕິທິນຈີນ. ປ້າຍນີ້ຜະລິດຈາກວັດສະດຸ BOPP ໂປ່ງໃສສອງຊັ້ນ. ຊັ້ນເທິງສະແດງລວດລາຍງູແບບເລຂາຄະນິດ ທີ່ເປັນສັນຍາລັກຂອງໂຊກດີ. ມູມສາມແຈສີແດງທີ່ມີຂອບຍົກຂຶ້ນ ຊ່ວຍໃຫ້ສາມາດລອກຊັ້ນເທິງອອກໄດ້ ເພື່ອເປີດເຜີຍຄຳອວຍພອນທີ່ເຊື່ອງໄວ້ ໃນຫົວຂໍ້ຕ່າງໆ ເຊັ່ນ ຄວາມຮັກ, ຄວາມຮັ່ງມີ, ອາຊີບການງານ ແລະ ການສອບເສັງ. ການລອກປ້າຍນີ້ເຮັດໃຫ້ການດື່ມນົມສົດກາຍເປັນພິທີກຳນ້ອຍໆ. ການປັ໊ມຮ້ອນສະເພາະຈຸດ ເພີ່ມຄວາມເລິກທາງສາຍຕາໃຫ້ແກ່ການອອກແບບ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Cny Design For The Year Of The Snake ບັນຈຸພັນນົມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Cny Design For The Year Of The Snake ບັນຈຸພັນນົມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Cny Design For The Year Of The Snake ບັນຈຸພັນນົມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - ແທັກ
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- ເຕັກໂນໂລຊີການຜະລິດ
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- ການຄົ້ນຄວ້າ
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- ແຮງບັນດານໃຈ
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- ໄລຍະເວລາໂຄງການ
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- ຂັ້ນຕອນການດຳເນີນງານ
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- ສະມາຊິກທີມ
- Design Director: Li Huang
Designer:Shen Jia Ting - ເຄຣດິດຮູບພາບ
- Mengniu Gaoke Fresh Dairy Products
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
