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1045 Coffee Beans ການອອກແບບຫີບຫໍ່ by Natalya Bilousova

1045 Coffee Beans ການອອກແບບຫີບຫໍ່ by Natalya Bilousova is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.


ທອງສຳລິດບັນຈຸພັນ· 2025

1045 Coffee Beans ການອອກແບບຫີບຫໍ່

by Natalya Bilousova

Client: 1045 Coffee

A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category

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The Design

About 1045 Coffee Beans ການອອກແບບຫີບຫໍ່

ການອອກແບບຫີບຫໍ່ກາເຟ 1045 ສະທ້ອນເຖິງລະດັບຄວາມສູງຂອງເມືອງ Calgary ດ້ວຍໂລໂກ້ຮູບຊໍ່ມະນີ ແລະ ຕົວເລກ 1045 ທີ່ໂດດເດັ່ນ, ເຊິ່ງເປັນສັນຍາລັກຂອງພູມສັນຖານພູເຂົາທີ່ເປັນເອກະລັກຂອງເມືອງ. ເສັ້ນມຸມມອງຊີ້ໃຫ້ເຫັນເງົາຂອງພູເຂົາ ແລະ ທົ່ງກາເຟ, ຫ່າງໄກຈາກຮູບພາບພູເຂົາແບບດັ້ງເດີມ. ໂທນສີທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກສີກາເຟ, ໃຊ້ເສັ້ນສີເຂັ້ມສໍາລັບເອສເພຣສໂຊ ແລະ ສີອ່ອນກວ່າສໍາລັບກາເຟກອງ. ຊົງກາເຟສີດໍາແບບດັ້ງເດີມ ແລະ ສະຕິກເກີລະດັບພຣີມຽມ ຜະສົມຜະສານການໃຊ້ງານ ແລະ ຄວາມສະຫງ່າງາມ, ຮັບປະກັນການຮັບຮູ້ໃນຂະນະທີ່ສະທ້ອນເຖິງຄວາມມຸ່ງໝັ້ນໃນຄຸນນະພາບ ແລະ ຄວາມຊໍານານຝີມືຂອງແບຣນ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

1045 Coffee Beans ການອອກແບບຫີບຫໍ່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. 1045 Coffee Beans ການອອກແບບຫີບຫໍ່ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. 1045 Coffee Beans ການອອກແບບຫີບຫໍ່ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
Dimensions & Packaging
Label size 110 x 160 mm, coffee bag 135 x 260 mm
Tags
packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
Production Technology
The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
Design Challenge
The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
Research
The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
Inspiration
The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
Project Duration
Calgary, Canada, the project began in May and ended in August, 2024
Operation Flow
The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
Team Members
Natalya Bilousova
Image Credits
Natalya Bilousova, 2025

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